Jurnal Pariwisata Bisnis Digital dan Manajemen

ANALISIS PENGARUH IKLAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AIR MINERAL

Alliza Lia Rahman — 2024-11-20

Advertising is a form of promotion for a product or service, typically displayed in mass media such as television, newspapers, magazines, as well as on platforms like YouTube and social media, including Instagram, Facebook, and TikTok. This study was conducted to analyze the impact of promotional advertising on purchasing decisions for Aqua mineral water products. The population included all consumers who have seen Aqua advertisements on any media, such as television or other social media, and consumers who have purchased Aqua mineral water, totaling 70 respondents obtained through an online questionnaire distributed via Google Forms. The method applied is quantitative, analyzed using SPSS version 26. The variables tested include Promotion (X) and Purchase Decision (Y). Research instruments were validated through validity and reliability tests. The analysis techniques used include correlation and simple linear regression tests, encompassing t-tests and determination tests. The correlation test shows a strong and positive relationship between variables X and Y. The regression test produced the equation Y = 8.045 + 0.628X, indicating that the promotion variable significantly influences purchasing decisions for Aqua mineral water. This finding implies that the company should focus on enhancing promotion efforts to boost product purchasing decisions.

PENGARUH INVESTASI PUBLIK TERHADAP PERTUMBUHAN PERUSAHAAN LOGISTIK

Philia Palasa — 2024-11-20

In Indonesia, the growth of logistics companies has experienced significant dynamics in line with the increasing volume of domestic and international trade. This research explores the impact of public investment on the growth of logistics companies in Indonesia, with a focus on infrastructure and information technology. The research subjects include managers or leaders of logistics divisions from each logistics company. Data collection is conducted through in-depth interviews, observation, and document analysis. The data obtained is analyzed using thematic analysis techniques. The research findings indicate that public investment in toll road construction and port facility improvements enhances operational efficiency by accelerating goods delivery and reducing travel time. Additionally, information technology support through transportation management systems and GPS tracking reduces operational costs by optimizin g routes and managing fleets more effectively. The findings also show that improvements in infrastructure and technology synergistically enhance the operational capacity of logistics companies, enabling them to handle larger volumes of goods and expand their service coverage. This study provides valuable insights for policymakers and company management on the strategic benefits of public investment in the logistics sector.

ANALISIS STRATEGI BAURAN PEMASARAN PADA PERUSAHAAN PRODUKSI SUSU DAN MAKANAN DI ERA INDUSTRY 4.0

Rahma Nur Aulia Budiman — 2024-11-20

The Industrial Revolution 4.0 has driven a digital transformation that has brought significant changes across various sectors, including marketing. This study explores the marketing mix strategies employed by PT Cimory to address the challenges and opportunities of the Industry 4.0 era. With rapid technological advancements and the dynamic nature of consumer behavior, it is crucial for companies to adapt and innovate. This study aims to analyze how PT Cimory leverages the components of the marketing mix—product, price, place, and promotion—to enhance its market share and competitive advantage. The research adopts a qualitative design, utilizing secondary data from PT Cimory's annual reports, journal articles, and online media sources. The findings indicate that PT Cimory's strategic integration of technological advancements and innovative marketing approaches has significantly influenced consumer behavior and purchasing decisions, thereby strengthening its market position.

PERAMALAN PENJUALAN MOBIL DENGAN MENERAPKAN METODE SINGLE MOVING AVERAGE DAN SINGLE EXPONENTIAL SMOOTHING

Dian Pratama Putra — 2024-11-20

Sales forecasting is a critical aspect of the automotive business as it influences marketing strategies, production, and inventory management. This study examines a comparison of Toyota car sales forecasts using the Single Moving Average (SMA) and Single Exponential Smoothing (SES) methods. The primary objective is to evaluate the accuracy of the SES method in predicting Toyota car sales and compare it with actual sales data. Historical sales data serve as the basis for forecasting, with the smoothing parameter α tested to obtain the best results. Forecasting with SMA demonstrates improved accuracy as the number of average periods increases. The 2-period SMA produces forecasts that are more responsive to sales trends, while the 3-period SMA provides more stable predictions without compromising accuracy. Meanwhile, the SES method with α = 0.3 delivers reasonably accurate forecasts. By applying this method, companies can make better decisions regarding Toyota car production and inventory management, ultimately enhancing operational efficiency and customer satisfaction.

PENGEMBANGAN SELFI BUKIT TUMPENG SEBAGAI DAYA TARIK WISATA ALTERNATIF BERBASIS MASYARAKAT DI DESA LALANGLINGGAH

I Putu Aditya Prawira Putra — 2024-11-20

Tumpeng Hill Selfie Tour is one of the alternative tourist attractions in the tourist village of Lalanglinggah Banjar, Bukit Tumpeng Service, West Selemadeg District, Tabanan Regency. Seeing the potential that Selfi Bukit Tumpeng Tourism has, namely the good natural potential, as one of the alternative tourism options in Lalanglinggah village, the main driver emerged, namely the local community in collaboration with the Village Government. This needs to receive more attention so that the Selfi Bukit Tumpeng tourist attraction can develop optimally and sustainably as an asset in the future. This research is research using qualitative methods, using three theories, namely tourism management theory by Salah Wahab, participation theory by Cohen and Uphoff, and sustainable tourism theory by Sugiama. The aim of this research is to determine the management and development of the Selfi Bukit Tumpeng Tourist Attraction, so that when it is managed well and appropriately it will develop even better, so that it can be introduced more widely to tourists, as well as encouraging active participation of local communities in Lalanglinggah Village for the purpose of building the economic welfare of the local community in Lalanglinggah Village. Local communities certainly have an important role in developing Tumpeng Hill Selfie Tourism which uses Participation Theory through three stages, namely decision making, implementation and evaluation stages. These three components have produced solutions to overcome the problem of "Developing management of Tumpeng Hill Selfie Tourism after the Covid-19 pandemic" in order to create sustainable tourism.