Jurnal Pariwisata Bisnis Digital dan Manajemen

IMPLEMENTASI DIGITALISASI PELAYANAN PUBLIK DAN KOMPETENSI SDM TERHADAP KEPUASAN MASYARAKAT PADA KANTOR KECAMATAN JATINANGOR KABUPATEN SUMEDANG

Mia Cahyani Putri — 2023-05-04

Jatinangor is one of the sub-districts in Sumedang Regency, West Java Province. The Janitangor District Office has 18 service products to serve the community, including making Family Cards and E-KTP. Administratively, Jatinangor District is divided into 12 villages, 137 RW and 515 RT with an area of 26.20 Km² (26.200 Ha). Thisiistudyiiaimsiito determine theiieffectiiofiithe variable digitization of public services and human resource competence on community satisfaction at the Jatinangor District office. The sampling technique used is probability sampling with a simple random sampling approach with a total of 100 respondents. The data obtained were analyzed using SPSS version 20 and data analysis techniques using descriptive and verification methods. The results of the study indicate that the digitization of public services and the competence of human resources both have a positive and significant influence on people's satisfaction. Simultaneously the digitization of public services and human resource competencies have a significant effect on people's satisfaction.

PERANAN ROOM ATTENDANT DALAM MENINGKATKAN PELAYANAN UNTUK KEPUASAN TAMU DI REDTOP HOTEL AND CONVENTION CENTER

Ati Chandrasari — 2023-05-04

In this Jurnal the author conducted research on REDTOP Hotel And Convention Center in Jakarta in the Housekeeping Department. REDTOP Hotel and Convention Center is a four-star hotel right in the Center of Jakarta area. Understanding Room Attendant to SOP (Standard Operating Procedure) which applies to the perceived level of guest statisfaction during the stay, it is intended that the quality of existing services in REDTOP Hotel and Convention Center for the better in the eyes of the guest who come This research was conducted to determine the strategic role of room attendance in increasing customer satisfaction and room occupancy rates from January to March. The results were obtained through the method of data collection and observation with the service provided in accordance with applicable regulations. The results obtained are an increase in service satisfaction of Room Antendant by 76% from January to February and an increase in service satisfaction of 84% from February to March at the Red Top Hotel and Convention center Of both methods are expected to answer the fundamental problems of research : “The role of the room attendant improves the quality of service for the guest statisfaction at Red Top Hotel and Convention Centre.”

PENGARUH FINANCIAL ATTITUDE DAN EMOTIONAL INTELLIGENCE TERHADAP MONEY MANAGEMENT GAMERS DI PULAU JAWA

Adelia Muliadji — 2023-05-17

Money Management or financial arrangements are of course now becoming an important matter where now the situation is uncertain going forward so it is necessary to have financial arrangements at this time so that in the future there will be no shortage of funds. However, in this study the subject of this study is a community of gamers who have an interesting view of their pattern in managing their finances or how to spend them. Therefore, this study aims to look at the Financial Attitude and Emotional Intelligence of gamers in their community to see whether these variables influence how they manage their finances. Thus the researchers in their study used the Outer fit Model and Goodness Fit Outer Model Evaluation methods, as well as Hypothesis Testing. The resul, when viewed from the results of this study, there is a significant relationship between these 2 variables in their view of their financial management. They are also aware of the importance of managing their finances.

ANALISIS LOYALITAS KONSUMEN DALAM PEMBELIAN PRODUK AIR MINERAL KEMASAN BOTOL MENGGUNAKAN METODE RANTAI MARKOV

Rina Nurhidayati — 2023-05-30

Mineral water is water that contains natural compounds and other minerals. Mineral water is not produced from all water sources, where the water source can only be obtained from mineral-rich water sources. Mineral water plays an important role in everyday life. This mineral water is useful for maintaining body temperature, maintaining concentration, removing toxins, and improving circulation in the body. In this study, authors survey the level of consumer loyalty to mineral water products. One technique to determine consumer loyalty or loyalty to a product can be identified using Markov chain analysis. Marcov Chain analysis produces a prediction in the form of probabilities or possibilities where current properties are obtained from past traits to estimate or predict in the future. The conclusion that has been obtained from this research is that consumers of mineral water producers who have the highest level of loyalty fall to Le minerale with a loyalty level of 0,75. Meanwhile, producers who have consumers with the lowest level of loyalty fall to Ades producers with a loyalty level of 0,4.

ANALISA LITERASI KEUANGAN PADA PERILAKU PENGELOLAAN KEUANGAN PETANI KOPI DAN CENGKEH DI JAWA TENGAH

Bingawati Bingawati — 2023-05-30

English

IMPLEMENTASI METODE DESIGN THINKING PEMASARAN DIGITAL PADA UMKM BAHAN TEKSTIL TEXTWILL

Hegel Wahyudi — 2023-06-26

Digital Marketing is an essential activity in line with the rapid development of Technology, Information, and Communication. Social media content has become one of the means for digital marketing. Social media enables businesses to reach a wider consumer base, provide information about a product more efficiently, and facilitate online transactions, thereby increasing sales and revenue. The issue faced by Textwill is that they still use conventional marketing methods, necessitating promotion through social media as a means of reaching a larger consumer audience. In implementing digital marketing through social media, the right strategy is required to achieve business goals. The Design Thinking method, which focuses on the needs of businesses or consumers, can be an appropriate approach in designing digital marketing strategies. This research aims to implement the Design Thinking method into Textwill's social media digital marketing, resulting in promotional efforts that align with the needs of the business. The findings of this research show that the established social media presence has not yet yielded significant sales results, but the developed promotional strategies align with the desires of the business.

MENINGKATKAN POTENSI USAHA UMKM GAMBART MELALUI MEDIA SOSIAL

Feny Savira Anggraini — 2023-05-31

This research aims to explore the potential of TikTok social media utilization in improving the business of MSMEs "GambArt". One of the problems faced is the lack of knowledge of partner employees and owners regarding the application of information technology as a support system in the production process. Therefore, this research aims to see the increased business potential of MSMEs "GambArt" in supporting marketing effectiveness and efficiency. In this research, a qualitative descriptive method is used to get an overview of the application concept using a design thinking approach. This design thinking approach includes the stages of Empathize, Define, Ideate, Prototype, and Test. The results show that TikTok social media is an effective medium in showcasing the art products of MSMEs "GambArt" through interesting and creative short video content. This allows "GambArt" MSMEs to attract the attention of a wider audience, increase brand awareness, and expand the network of potential customers.The implications of this research can help similar MSMEs in utilizing TikTok social media as an effective tool to expand their reach and increase business growth. In order to support this, we created social media accounts such as TikTok and Instagram to help "GambArt" MSMEs to reach their full potential. With a presence on these platforms, it is expected that "GambArt" MSMEs can connect with more potential customers, expand their market share, and optimize their overall business performance.