Jurnal Pariwisata Bisnis Digital dan Manajemen

ANALISIS PENGARUH IKLAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AIR MINERAL

Alliza Lia Rahman — 2024-11-20

Advertising is a form of promotion for a product or service, typically displayed in mass media such as television, newspapers, magazines, as well as on platforms like YouTube and social media, including Instagram, Facebook, and TikTok. This study was conducted to analyze the impact of promotional advertising on purchasing decisions for Aqua mineral water products. The population included all consumers who have seen Aqua advertisements on any media, such as television or other social media, and consumers who have purchased Aqua mineral water, totaling 70 respondents obtained through an online questionnaire distributed via Google Forms. The method applied is quantitative, analyzed using SPSS version 26. The variables tested include Promotion (X) and Purchase Decision (Y). Research instruments were validated through validity and reliability tests. The analysis techniques used include correlation and simple linear regression tests, encompassing t-tests and determination tests. The correlation test shows a strong and positive relationship between variables X and Y. The regression test produced the equation Y = 8.045 + 0.628X, indicating that the promotion variable significantly influences purchasing decisions for Aqua mineral water. This finding implies that the company should focus on enhancing promotion efforts to boost product purchasing decisions.

PENGARUH INVESTASI PUBLIK TERHADAP PERTUMBUHAN PERUSAHAAN LOGISTIK

Philia Palasa — 2024-11-20

In Indonesia, the growth of logistics companies has experienced significant dynamics in line with the increasing volume of domestic and international trade. This research explores the impact of public investment on the growth of logistics companies in Indonesia, with a focus on infrastructure and information technology. The research subjects include managers or leaders of logistics divisions from each logistics company. Data collection is conducted through in-depth interviews, observation, and document analysis. The data obtained is analyzed using thematic analysis techniques. The research findings indicate that public investment in toll road construction and port facility improvements enhances operational efficiency by accelerating goods delivery and reducing travel time. Additionally, information technology support through transportation management systems and GPS tracking reduces operational costs by optimizin g routes and managing fleets more effectively. The findings also show that improvements in infrastructure and technology synergistically enhance the operational capacity of logistics companies, enabling them to handle larger volumes of goods and expand their service coverage. This study provides valuable insights for policymakers and company management on the strategic benefits of public investment in the logistics sector.

ANALISIS STRATEGI BAURAN PEMASARAN PADA PERUSAHAAN PRODUKSI SUSU DAN MAKANAN DI ERA INDUSTRY 4.0

Rahma Nur Aulia Budiman — 2024-11-20

The Industrial Revolution 4.0 has driven a digital transformation that has brought significant changes across various sectors, including marketing. This study explores the marketing mix strategies employed by PT Cimory to address the challenges and opportunities of the Industry 4.0 era. With rapid technological advancements and the dynamic nature of consumer behavior, it is crucial for companies to adapt and innovate. This study aims to analyze how PT Cimory leverages the components of the marketing mix—product, price, place, and promotion—to enhance its market share and competitive advantage. The research adopts a qualitative design, utilizing secondary data from PT Cimory's annual reports, journal articles, and online media sources. The findings indicate that PT Cimory's strategic integration of technological advancements and innovative marketing approaches has significantly influenced consumer behavior and purchasing decisions, thereby strengthening its market position.

PERAMALAN PENJUALAN MOBIL DENGAN MENERAPKAN METODE SINGLE MOVING AVERAGE DAN SINGLE EXPONENTIAL SMOOTHING

Dian Pratama Putra — 2024-11-20

Sales forecasting is a critical aspect of the automotive business as it influences marketing strategies, production, and inventory management. This study examines a comparison of Toyota car sales forecasts using the Single Moving Average (SMA) and Single Exponential Smoothing (SES) methods. The primary objective is to evaluate the accuracy of the SES method in predicting Toyota car sales and compare it with actual sales data. Historical sales data serve as the basis for forecasting, with the smoothing parameter α tested to obtain the best results. Forecasting with SMA demonstrates improved accuracy as the number of average periods increases. The 2-period SMA produces forecasts that are more responsive to sales trends, while the 3-period SMA provides more stable predictions without compromising accuracy. Meanwhile, the SES method with α = 0.3 delivers reasonably accurate forecasts. By applying this method, companies can make better decisions regarding Toyota car production and inventory management, ultimately enhancing operational efficiency and customer satisfaction.

PENGEMBANGAN SELFI BUKIT TUMPENG SEBAGAI DAYA TARIK WISATA ALTERNATIF BERBASIS MASYARAKAT DI DESA LALANGLINGGAH

I Putu Aditya Prawira Putra — 2024-11-20

Tumpeng Hill Selfie Tour is one of the alternative tourist attractions in the tourist village of Lalanglinggah Banjar, Bukit Tumpeng Service, West Selemadeg District, Tabanan Regency. Seeing the potential that Selfi Bukit Tumpeng Tourism has, namely the good natural potential, as one of the alternative tourism options in Lalanglinggah village, the main driver emerged, namely the local community in collaboration with the Village Government. This needs to receive more attention so that the Selfi Bukit Tumpeng tourist attraction can develop optimally and sustainably as an asset in the future. This research is research using qualitative methods, using three theories, namely tourism management theory by Salah Wahab, participation theory by Cohen and Uphoff, and sustainable tourism theory by Sugiama. The aim of this research is to determine the management and development of the Selfi Bukit Tumpeng Tourist Attraction, so that when it is managed well and appropriately it will develop even better, so that it can be introduced more widely to tourists, as well as encouraging active participation of local communities in Lalanglinggah Village for the purpose of building the economic welfare of the local community in Lalanglinggah Village. Local communities certainly have an important role in developing Tumpeng Hill Selfie Tourism which uses Participation Theory through three stages, namely decision making, implementation and evaluation stages. These three components have produced solutions to overcome the problem of "Developing management of Tumpeng Hill Selfie Tourism after the Covid-19 pandemic" in order to create sustainable tourism.

DAMPAK KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI RICHEESE CABANG GRAND DEPOK CITY

Rosa Janatul Hira — 2024-11-25

The fast-food industry, particularly Richeese Factory, plays a significant role in the global culinary landscape. This study aims to evaluate the impact of service quality on customer satisfaction at Richeese Factory GDC using a combination of library and field research methods. The study employs a cross-sectional design, with data collected through questionnaires from 99 randomly selected respondents. Service quality was assessed based on aspects such as speed, order accuracy, staff friendliness, and restaurant cleanliness. Linear regression methods were applied, including instrument tests for validity, reliability, and classical assumptions such as normality, heteroscedasticity, and multicollinearity. The validity and reliability tests showed that the questionnaire was reliable and valid. The classical assumption tests indicated that the data distribution was not normal; however, the regression model did not show heteroscedasticity or multicollinearity. Correlation analysis demonstrated a strong and positive relationship between the two variables. The coefficient of determination revealed that 29.2% of customer satisfaction variability was influenced by service quality, with the regression equation Y = 24.180 + 0.449X, indicating a positive effect. The T-test also showed a positive and significant effect of service quality on customer satisfaction, with a t-value of 6.322, which is greater than the t-table value of 1.988. These findings highlight the importance of improving service quality to achieve optimal customer satisfaction in the fast-food industry.

ANALISIS RASIO KEUANGAN DALAM MENILAI KINERJA KEUANGAN UMKM JAYA PONSEL

Dena Purnama Sidik — 2024-11-25

Micro, Small, and Medium Enterprises (UMKM) play a crucial role in Indonesia's economy, particularly in providing employment opportunities and supporting local economic growth. Jaya Ponsel, an MSME operating in the mobile phone sales and repair sector, requires a financial performance evaluation to maintain business stability and growth. This study aims to assess Jaya Ponsel's financial performance through financial ratio analysis, covering liquidity, solvency, activity, and profitability, and to present the income statement and balance sheet for 2022 and 2023. The method used is a quantitative descriptive approach, with data sourced from the company's internal financial reports. The analysis results indicate that although there was a decline in some liquidity and activity ratios, Jaya Ponsel managed to improve its profitability. The current ratio decreased from 2.50 in 2022 to 2.20 in 2023, while the quick ratio dropped from 2.00 to 1.80. The increase in the debt-to-asset ratio and debt-to-equity ratio suggests greater reliance on debt. On the other hand, the profit margin on sales rose from 20% to 22%, ROI increased from 6.67% to 7.50%, and ROE improved from 11.11% to 12.63%. In conclusion, despite challenges in liquidity management and operational efficiency, Jaya Ponsel successfully maintained and enhanced its profitability. These findings provide valuable insights for management to optimize financial and operational strategies moving forward.

PERAN HARGA DALAM MEMPENGARUHI MINAT PEMBELIAN KEBAYA DI BUTIK IMAS COLLECTION

Rika Febriyanti — 2024-11-30

The fashion industry in Indonesia continues to experience rapid growth, with traditional clothing such as kebaya gaining increasing popularity. Price is one of the key factors influencing consumer interest, particularly in niche markets like kebaya boutiques. This study aims to evaluate the role of price in influencing consumer purchase interest through a case study at Butik Imas Collection. A qualitative approach was used with a case study method, involving in-depth interviews with the boutique owner and 10 female consumers, as well as direct field observations. The findings reveal that although price is a significant factor, consumers also consider other aspects such as fabric quality, kebaya design, and customer service. These findings support the price perception theory by Kotler and Armstrong and align with previous research by Sawitri et al. (2024), which states that the combined application of price and product quality can enhance purchasing decisions. This study provides strategic insights for boutique managers on the importance of maintaining competitive pricing without compromising quality. A combination of competitive pricing, superior product quality, and excellent customer service can boost consumer purchase interest while strengthening Butik Imas Collection's position in the kebaya market.