Jurnal Pariwisata Bisnis Digital dan Manajemen

PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA GRABBIKE DI MASYARAKAT KOTA DEPOK

Fri, 30 May 2025 00:00:00 +0000

One of the most rapidly expanding industries in the modern digital age is online transportation services. The purpose of this research is to find out how much of an impact service quality has on GrabBike customer loyalty. Dependability, responsiveness, assurance, empathy, and concrete proof are the five main criteria used to evaluate service quality. Data was gathered using a quantitative research technique, with 100 respondents being polled using questionnaires. All responses were evaluated using a Likert scale ranging from 1 to 5. The findings demonstrate that customer loyalty is positively and significantly impacted by service quality. A simple linear regression test confirmed this, with a t-value of 8.292 surpassing the t-table value of 1.987 and a R Squared value of 41.2%. This indicates that service quality influences customer loyalty to a lesser extent than other criteria (58.8% vs. 41.2%). These results stress the need of enhancing service quality as a means of attracting and retaining customers, and they call for ongoing innovation to make online transportation services more user-friendly.

STRATEGI PENGEMBANGAN KEPARIWISATAAN DI DESA NUCA MOLAS SEBAGAI DESTINASI UNGGULAN DI KABUPATEN MANGGARAI

Fri, 30 May 2025 00:00:00 +0000

Nuca Molas Village in Manggarai Regency has strong tourism potential but does not yet have a clear development strategy. This study aims to explore its potential and propose a strategy to make Nuca Molas Village a leading destination in Manggarai Regency. The approach used in this study is qualitative. The data collection techniques are interviews, observations, and documentation. Informants were selected using purposive sampling techniques, reaching seven people. This study identified four main potentials: Natural and cultural attractions, including biodiversity and shipbuilding traditions; Accessibility, because of its location close to Wae Rebo and Labuan Bajo; Amenities, with accommodation and culinary businesses in Dintor, the crossing point to Nuca Molas; and Tourism market, which benefits from tourist visits to Labuan Bajo and Wae Rebo. The strategy must prioritize increasing accessibility, infrastructure development, partnerships, community training, and reactivating tourism awareness groups (Pokdarwis). In addition, integrating tourism products with Wae Rebo and Labuan Bajo can increase visibility and attract more visitors. This research can provide an overview of the development strategy of tourist villages, especially marine tourism. It can be used as a basis for designing tourism development in Nuca Molas Village.

EFIKASI DIRI SEBAGAI MEDIASI DALAM HUBUNGAN LINGKUNGAN KAMPUS DAN MANAJEMEN WAKTU PADA PRESTASI MAHASISWA

Almas Farah Dinna Dewi, Moch Arfan Nur Kholidy, Ema Desia Prajitiasari — Fri, 30 May 2025 00:00:00 +0000

Academic achievement is a crucial indicator of the success of higher education processes; therefore, understanding the factors that influence it is essential. A supportive campus environment and effective time management have been widely studied as key determinants of student academic performance, with self-efficacy often positioned as a mediating variable that links the two. At the Faculty of Economics and Business, University of Jember, field findings reveal several issues such as unstable internet access, limited discussion spaces, and underutilized academic advising services, all of which potentially affect students’ self-efficacy and academic achievement. This study aims to analyze the influence of the campus environment and time management on students’ academic performance, with self-efficacy as a mediating variable. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM) processed through SmartPLS 4.0. The research sample total in 270 respondents by purposive sampling consisted of active undergraduate students at the Faculty of Economics and Business, University of Jember. The results show that both the campus environment and time management have a positive and significant impact on academic achievement. Moreover, self-efficacy was found to play a significant mediating role in the relationship between campus environment and time management with academic performance. These findings highlight the importance of enhancing student self-efficacy through a well-managed learning environment and effective time management training to foster better academic outcomes.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, INFLUENCER MARKETING TERHADAP KEPUASAN PELANGGAN PADA SEGO SAMBEL MERDEKA

Rezha Isyraqi Qastalano, Rizky Adhitya Nugroho, Muhammad Bahanan — Fri, 30 May 2025 00:00:00 +0000

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain impact of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.

PERUBAHAN MOTIF WISATA RELIGI KALANGAN GENERASI Z DI MAKAM NYAI HAMDANAH KUDUS

Maghfirotunnisa Maghfirotunnisa, Fania Mutiara Savitri — Fri, 30 May 2025 00:00:00 +0000

The Tomb of Nyai Hamdanah Kudus is one of the popular tourist destinations on social media because it is believed to be a testament to be a means of finding a pious soul mate. Viral content about the blessings of the tomb attracts many pilgrims, especially generation Z to come on a pilgrimage. If previously pilgrimages focused more on spiritual aspects and remembering death, now Generation Z does it with various purposes, for example: seeking the blessing of a soul mate, following social media trends, or simply creating content. This shows that there is a change in pilgrimage motifs among generation Z, especially at the Tomb of Nyai Hamdanah Kudus. The purpose of this study is to identify changes in pilgrimage motifs among generation Z at the Tomb of Nyai Hamdanah Kudus and analyze the factors that influence change in the motives for pilgrimage at the tomb. The research method used in this study is a qualitative method using a case study approach through interviews, observation and documentation in data collection, as well as using data analysis techniques which include data reduction, data presentation, and conclusion drawn. The results of the study show that pilgrimage activities at the Nyai Hamdanah’s Tomb has changed its motives among generation Z. Initially, pilgrimages was carried out for religious purposes such as tawasul and tabarukan. However, among Generation Z, these motives have developed into more diverse including asking for a soul mate, seeking inner peace, to following trends on social media driven by FOMO. The change in motives is influenced by three main factors, namely: social, religiosity, and psychological. This phenomenon shows that the motive of pilgrimage is now not only spiritual, but also related to the social and psychological influence that develops in society.

ANALISIS GAYA BAHASA IKLAN PADA SUPERMARKET EDISI RAMADHAN 2025 DI INSTAGRAM

Fri, 30 May 2025 00:00:00 +0000

The creative and attractive use of language to emphasize a product's uniqueness in advertising is known as the use of language style in advertisements. The aim of this research is to describe the language styles used in supermarket advertisements on Instagram during Ramadhan 2025. This research is a qualitative research. The data analyzed consists of sentences found in supermarket advertisements published on Instagram (March 1 - March 21, 2025). Data analysis applies the language style theory, which classifies four language styles: comparative, contradictory, associative, and repetitive. The findings of this study indicate that the most frequently used language style in supermarket advertisements on Instagram during Ramadhan 2025 is the contradictory style, followed by the comparative style, the repetitive style, and the associative style. From these findings, it can be seen that the use of language style in advertising plays a significant role in increasing both the visual and verbal appeal of a promotional message. The findings of this research are expected to contribute to subsequent studies focused on the analysis of language use in digital advertisements across various platforms and contexts.

ANALISIS KEPUASAN PELANGGAN AGEN PERJALANAN ONLINE (OTA) APLIKASI MOBILE DI YOGYAKARTA: PENDEKATAN KUANTITATIF

Diah Pradiatiningtyas, Chriswardana Bayu Dewa, Lina Ayu Safitri — Wed, 18 Jun 2025 00:00:00 +0000

As a leading tourist destination, Yogyakarta has seen a significant increase in the number of visitors, which has also driven the use of digital platforms for accommodation needs. This study aims to analyze consumer satisfaction with the use of Online Travel Agent (OTA) applications for hotel reservations in Yogyakarta. The study employs a quantitative approach through a survey of 130 respondents who have made hotel reservations using OTAs such as Traveloka, Tiket.com, and Agoda. The data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that the Price and Promotion variable has a significant influence on purchasing decisions, while other variables such as Service Quality, User Experience, and Security and Trust do not show significant partial effects. However, all variables collectively have a significant influence on purchasing decisions. These findings can serve as a reference for OTA application developers to enhance features related to pricing and cancellation policies in order to improve user satisfaction.