Jurnal Pariwisata Bisnis Digital dan Manajemen

ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE REGRESI LINIER

Wed, 29 May 2024 05:17:04 +0000

This research was conducted to explore and evaluate whether product quality affects customer satisfaction at the Mixue branch in Margonda. The study participants were customers who purchased ice cream or drinks at the Mixue Margonda branch. The sample consisted of 50 respondents selected through an online questionnaire distribution. The approach used was quantitative, and SPSS version 26 was used for data analysis. The validity and reliability of the research instruments were tested. Data analysis employed simple linear correlation and regression with product quality (x) and customer satisfaction (y) variables. The correlation results demonstrated a significant positive relationship between product quality and customer satisfaction. Simple linear regression showed the equation y = 3.341 + 0.746x, and partially, the product quality variable had a relevant impact on customer satisfaction. This research confirms that product quality significantly impacts customer satisfaction at the Mixue outlet, highlighting the importance of improving product quality to enhance customer satisfaction.

IMPLEMENTASI DESIGN THINKING DALAM PENGEMBANGAN BISNIS UMKM MELALUI PLATFORM INSTAGRAM: STUDI KASUS DAPUR QUEENSHA

Dennis Fathurahman, Safira Maharani, Siti Hodizah, Lia Mazia — Wed, 29 May 2024 07:27:59 +0000

The development of information technology enables UMKM to reach a wider market through digital marketing, allowing them to attract more customers. This study discusses the implementation of Design Thinking in business development for UMKM, with a case study on Dapur Queensha, a frozen food business. The aim of this research is to enhance the understanding of Design Thinking implementation in UMKM business development using the Instagram platform. This research adopts a descriptive qualitative approach, where data is collected through observation and interviews. The analysis results indicate that Dapur Queensha is striving to promote its products through social media platforms, especially Instagram. The adopted marketing strategy involves leveraging Instagram to market their frozen food products. The proposed solution includes creating attractive and consistent feed designs to post on Instagram and redesigning the existing logo to make it more appealing and simple. Positive feedback from consumers and Instagram users indicates that the design changes have had a positive impact. Additionally, the decision to use Instagram as a marketing tool has proven effective, given its popularity and ability to reach a broad audience.

ANALISIS PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG GOCENG DEPOK: STUDI KASUS

Wed, 29 May 2024 08:02:46 +0000

This research was conducted due to the challenges faced by Warung Goceng in Depok, such as inconsistent product quality, price competition, and customer service issues, which motivated this study. The aim of this study is to evaluate the influence of price on customer purchasing decisions. Using a quantitative approach, 60 customers of Warung Goceng in Depok City participated as research participants. Data were obtained through the distribution of questionnaires and observation, and hypothesis testing was conducted using SPSS. The findings of the study indicate that the majority of consumer purchasing decisions are significantly influenced by price factors, and there is a direct relationship between Warung Goceng's prices and consumer purchasing decisions Bonus dan promosi menarik adalah salah satu daya tarik utama Indohoki77. Platform ini menawarkan berbagai jenis bonus seperti bonus selamat datang, bonus deposit, dan cashback . Therefore, Warung Goceng can improve its pricing strategy to better suit consumer preferences and enhance its competitiveness in the culinary industry

PENGARUH PENJUALAN KONVENSIONAL DAN PENJUALAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN METODE REGRESI

Ali Shodiqin, Etika Sabariah — Wed, 29 May 2024 08:29:36 +0000

The widespread use of e-commerce in the digital era has increased information disclosure while changing the way consumers make purchases. Consumer decisions are influenced by several factors, including the influence of technology, price and product comparison, information disclosure, and ease of access. The purpose of this study is to use regression analysis to examine the impact of traditional and online sales on PT Airlangga Jaya Mandiri. This study also looks at additional factors that can influence consumer purchasing decisions and determine the relationship between the variables studied. The regression analysis of PT Airlangga Jaya Mandiri, however, shows that neither traditional sales nor online sales significantly affect the dependent variable in this study. The resulting constant value is 1.740, and has a coefficient for conventional sales of 0.057 and a coefficient for E-commerce sales of -0.020. Although the p value is greater than 0.05, indicating statistical insignificance, further research and data collection is needed to confirm the relationship between these variables and consider other factors that may affect the dependent variable. The results of this study provide insights for businesses in developing more effective marketing strategies and improving customer service, with the understanding that the factors that consequence purchase decisions may be more complex than revealed in this regression model

KAJIAN KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE: STUDI PADA ERIGO STORE

Aldi Tri Saputra, Irwan Hidayat, Rizky Abu Hurairah, Johan Hendri Prasetyo — Thu, 30 May 2024 04:14:15 +0000

The use of e-commerce in Indonesia has grown very rapidly and continues to increase. Erigo Store has become one of the leading e-commerce platforms in Indonesia. This study aims to analyze the factors influencing purchase decisions at Erigo Store. This research uses a qualitative method through interviews and observations. The research sample consists of 27 key respondents who are Erigo Store consumers. The results of this study indicate that Indonesian e-commerce consumers tend to look for quality products at affordable prices. Positive reviews from other consumers also become an important factor that can increase consumer trust and encourage them to make purchases. This research provides valuable insights for business owners and marketers in the e-commerce market. These findings affirm that companies need to understand the importance of maintaining a balance between price and product quality to enhance consumer appeal and trust.

PENGARUH STRES, KEPUASAN KERJA DAN SELF-LEADERSHIP TERHADAP KINERJA PEGAWAI PT. BPR KHRISNA DARMA ADIPALA

Ni Made Dwi Puspitawati, Ni Made Widya Wati, Ni Luh Gede Putu Purnawati — Fri, 07 Jun 2024 06:37:05 +0000

Human resources continue to be the central focus and backbone for companies to maintain their operations. The vital role of human resources is apparent in all company activities. The study was carried out at PT BPR Khrisna Darma Adipala in Badung Regency, with a sample of 50 employees serving as respondents, employing a saturated sampling method for sampling. Data collection involved the use of questionnaires, interviews, observations, and documentation. Data analysis involved the application of multiple linear regression analysis with SPSS version 25. The findings indicate that work-related stress detrimentally affects employee performance, suggesting that heightened stress levels correspond to diminished performance at PT BPR Khrisna Darma Adipala in Badung Regency. Conversely, job satisfaction positively influences employee performance, indicating that higher satisfaction levels correspond to better performance at PT BPR Khrisna Darma Adipala in Badung Regency. Moreover, self-leadership also yields a positive impact on employee performance, indicating that an increase in self-leadership is associated with improved performance at PT BPR Khrisna Darma Adipala in Badung Regency.

PERAN LOKASI DAN STRATEGI PENJUALAN DALAM MENSTABILKAN PENDAPATAN UMKM: STUDI KASUS RUMAH MAKAN PADANG

Thu, 27 Jun 2024 06:24:58 +0000

Padang restaurants are one of the micro, small, and medium enterprises (MSMEs) offering a variety of typical Minangkabau cuisine from Padang, West Sumatra. In the capital city of Jakarta, there are many Padang restaurant MSMEs with tight competition and various sales methods. Each Padang restaurant has different incomes, depending on its sales strategy and competitiveness in the market. To compete and maintain its income, business owners must have an effective sales strategy. This study aims to understand how the location of the business, sales strategies, and income variations affect the performance of Padang restaurant businesses. The subject of this research is the Padang Restaurant Ampera Saiyo Tipar Cakung. Data collection methods were carried out through field research, direct observation, interviews with owners and employees, and collection of related business documents. The collected data were analyzed using a qualitative case study approach. The observation results show that at the location of Padang Restaurant Ampera Saiyo, there are also two other competitors. When one competitor is not operating, customers tend to switch to Ampera Saiyo restaurant, and vice versa. The problem often faced by Padang Restaurant Ampera Saiyo is income instability. The factors influencing this instability are competition among Padang restaurants. To overcome this challenge, one of the sales strategies applied is to utilize digital marketing, such as GoFood and GrabFood, to expand market reach and increase visibility of Padang Restaurant Ampera Saiyo among potential customers.

PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KUE

Wed, 03 Jul 2024 07:30:12 +0000

In a market that is increasingly competitive and influenced by ongoing technological developments, companies are required to develop effective marketing strategies to achieve their goals, including creating value and satisfying customer needs. One of the pioneers in the dessert box industry in Indonesia is Bittersweet by Najla, renowned for its innovation in presenting sweet treats in box form. This study aims to investigate the influence of personal selling on purchasing decisions of products from Bittersweet By Najla. The study employs a quantitative method by collecting information from primary and secondary sources through questionnaires and literature studies. This research uses a multiple linear regression analysis model as the research method. The population studied consists of residents in the vicinity who have made purchases at Bittersweet By Najla, with a sample of 50 respondents selected incidentally through a Likert scale-based questionnaire. Partial analysis results indicate that personal selling has a positive and significant impact on purchase decisions, supported by a significant t-value (4.012 > 1.677) and low statistical significance (0.000 < 0.05). These findings provide valuable insights for companies in designing more efficient marketing strategies, emphasizing the development of personal selling skills to enhance product appeal, build consumer trust, and achieve desired marketing objectives.