Jurnal Pariwisata Bisnis Digital dan Manajemen https://ejournal.nusamandiri.ac.id/index.php/jasdim <p>JASDIM - Jurnal Pariwisata, Bisnis Digital dan Manajemen adalah jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nusa Mandiri, Indonesia. JASDIM merupakan jurnal yang diperuntukan dalam bidang keilmuan ekonomi dan bisnis yang mencakup terkait pengetahuan dan wawasan pengembangan manajemen dan bisnis khususnya di Indonesia. Adapun kajian keilmuan artikel pada jurnal JASDIM diantaranya diperuntukan untuk bidang ilmu manajemen, bisnis digital dan pariwisata atau perhotelan. Tujuan utama pada jurnal ini yaitu sebagai wadah penyebarluasan artikel ilmiah dibidang Ekonomi dan Bisnis yang bersifat terbuka untuk mahasiswa, peneliti ataupun akademisi baik dilingkungan internal Universitas Nusa Mandiri dan juga eksternal Universitas Nusa Mandiri. Jurnal JASDIM diterbitkan oleh LPPM Universitas Nusa Mandiri menggunakan dua bahasa yaitu bahasa Indonesia dan bahasa bahasa Inggris dengan memiliki <strong>P-ISSN : 2964-2094</strong> dan <strong>E-ISSN: 2964-4607</strong> serta terbit sebanyak 2 kali dalam 1 tahun pada bulan <strong>Mei</strong> dan bulan<strong> November.</strong></p> en-US evita.etv@nusamandiri.ac.id (Evita Fitri) jasdim@nusamandiri.ac.id (BTI) Tue, 28 Nov 2023 15:51:22 +0700 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 IMPLEMENTASI DESIGN THINKING UNTUK BUSINESS SUSTAINABILITY USAHA GOKIL (GOSOK KILAT LAUNDRY) https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4315 <p><em>GOKIL (gosok kilat laundry) is a service-focused business that offers clothes washing &amp; ironing services, this business was founded in 2017 which is located on Jl. Tegal parang Utara 1, RT 006, RW 05, Kel. Tegal parang, Kec. Mampang Prapatan, South Jakarta. there are problems from the GOKIL (Gosok Kilat Laundry) business, namely, not having a clear identity, still using a private house that is used as a residence, incomplete business equipment, and minimal marketing, which is still done only limited to recommendations from customers. This research aims to describe the theoretical stages of Design Thinking applied to GOKIL (Gosok Kilat Laundry) Business in an effort to find appropriate and effective solutions to problems for business sustainability. The method used for this research is a qualitative descriptive approach and uses the design thinking method to analyze problems from an internal and external perspective and in determining solutions, which consists of five stages, namely empathize, define, ideate, prototype, and test. The results of this study indicate that there needs to be a solution to problem solving for business sustainability, so, a prototype proposal is given, namely first making a unique name to attract customer attention and making a business logo in the physical form of a banner, second making social media in the form of Facebook and Whatsapp as a touchpoint with customers as a marketing medium and facilitating the shuttle process, the author also updates the laundry packaging so that it is more environmentally friendly.</em></p> Endhita Asmarani Miswanto, Hanif Pratama, Miladiyah Khasanah, Saifun Nidzar, Lia Mazia ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4315 Tue, 28 Nov 2023 00:00:00 +0700 STRATEGI PENGEMBANGAN EKOWISATA MANGROVE DI TAMAN WISATA ALAM TELUK YOUTEFA KOTA JAYAPURA https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4103 <p><em>Ecotourism is an alternative and sustainable tourism activity. What distinguishes ecotourism from other types of tourism is that ecotourism itself applies tourism activities with nature as the main object that must be managed with a great sense of responsibility, prioritizing aspects of empowering local communities, aspects of nature conservation and paying attention to educational elements. Based on the Decree of the Minister of Forestry of the Republic of Indonesia Number: 714/Kpts-II/1996, regarding the Designation of the Youtefa Bay Area as a Conservation Area Designated as a Natural Tourism Park with an area of 1,675 hectares. Not only is it rich in natural tourism, but with the existence of three villages in the Youtefa Bay Natural Tourism Park area, this area has cultural tourism and alternative religious tourism that can be an option for visiting tourists. However, inadequate facilities and infrastructure have made this Nature Tourism Park (TWA) area not often the choice of Jayapura City residents for sightseeing. This study aims to determine strategies that can be used in developing ecotourism in mangrove areas and improving the welfare of local communities. The method is carried out through a qualitative approach with primary and secondary data types and using a SWOT matrix analysis. From these methods generate strategies that can be used to develop TWA Teluk Youtefa including: tourism product development strategies (attractions, amenities, accessibility, ancillary), marketing development strategy and community involvement development strategy.</em></p> Fransisca Rimbunita Salusu ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4103 Tue, 28 Nov 2023 00:00:00 +0700 PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA PT. STARVI NUSA GEMILANG JAKARTA UTARA https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4577 <p><em>In the business world, company progress is the main thing amidst many competitors. The important role of employees as a strong foundation for the company's progress is an important point for related businesses. This research aims to determine the effect of compensation and motivation on employee performance at PT Starvi Nusa Gemilang, North Jakarta. The method used in this research is a quantitative approach. Primary data comes from companies with sample determination using saturated samples. The objects of this research are employees of PT. Starvi Nusa Gemilang, North Jakarta with a total of 33 respondents. The results of the research reveal that compensation and motivation variables have a positive and significant effect on employee performance. Apart from that, the F test results show that compensation and motivation simultaneously have a positive effect on employee performance at PT. Starvi Nusa Gemilang, North Jakarta. Through the results of the multiple linear regression equation, it is proven that compensation and motivation each have an influence on employee performance.</em></p> Rt Nia Haniyati, Angestika Wilandari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4577 Tue, 28 Nov 2023 00:00:00 +0700 STRATEGI PEMASARAN SATE KARAK DI WISATA RELIGI MAKAM SUNAN AMPEL SURABAYA https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4205 <p><em>Traditional culinary delights are not only souvenirs that decorate tourist destinations, but also influence the image and attraction of tourists towards a tourist location. In this context, one of the Karak satay stalls in the Sunan Ampel Tomb area, Surabaya, was able to survive and continue to exist with its authentic taste amidst increasingly fierce business competition. This article was written to outline alternative marketing strategies in facing intense competition in the culinary industry by taking the example of the satay karak stall at the Sunan Ampel Tomb religious tourism in Surabaya. Researchers try to analyze using a qualitative approach method using literature studies obtained from various books, articles, journals and online news. This results in the right marketing strategy for Sate Karak involving several important aspects such as the marketing mix, identifying target markets, collaboration with business actors, and culinary participation in special events.</em></p> Maghfirotunnisa Maghfirotunnisa, Ariya Rifqi Al Baihaqi, Milta Fadzilatul Hikmah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4205 Tue, 28 Nov 2023 00:00:00 +0700 ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN TELEKOMUNIKASI https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4628 <p><em>The rapid growth of the telecommunications industry and fierce competition make assessing the financial performance of telecommunications companies increasingly important. This study analyzes the financial performance of telecommunications companies listed on the Indonesia Stock Exchange (IDX) in the period 2018-2022 with a special focus on liquidity ratio analysis. The purpose of this study is to identify companies that have optimal financial performance and understand the development of their financial position. A descriptive quantitative non-statistical approach was applied to this study. Financial data from five telecommunication companies listed on the IDX were collected and analyzed to assess liquidity performance during the study period. The results showed PT Telkom Indonesia (Persero) Tbk had the best liquidity performance with an increase in cash and cash equivalents from 2018 to 2022. However, other companies experience fluctuations in liquidity ratios. To improve liquidity performance, these companies need to optimize the use of current assets, monitor current debt, and improve the cash cycle. This research provides an overview of the financial performance of telecommunications companies on the IDX and can be used by investors in making investment decisions. PT Telkom Indonesia (Persero) Tbk shows the best liquidity performance, while other companies need to improve their liquidity performance.</em></p> Mia Apriani, Nurlaela Eva Puji Lestari, Aris Hidayat ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4628 Wed, 29 Nov 2023 14:45:35 +0700 PENGARUH FINANCIAL LITERACY DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VIRTUAL GOODS GAME ONLINE MOBILE LEGENDS https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4660 <p><em>Consumer behavior in purchasing virtual items in online games excessively will result in a decrease in personal financial stability. The problem is caused by a lack of knowledge about financial literacy. The quantitative statistical method was used as a data collection method in this study. The population of this study were Mobile Legends online game users in Pacitan City, with 97 respondents selected as samples using the Chocran formula through purposive sampling techniques. Primary data was collected through questionnaires, while secondary data was obtained through literature studies. Multiple linear regression analysis was used to analyze the research data. The results of multiple linear regression testing show the regression coefficient for each variable, with an α (constant) value of -3.191, a financial literacy regression coefficient (X1) of 0.297, and a price regression coefficient (X2) of 0.719. Partially, the results showed that financial literacy and price have a positive and significant influence on purchasing decisions for virtual goods in the Mobile Legends online game in Pacitan City. While the simultaneous test results show f-count 170.508&gt; 3.09 f-table with a significance value of 0.000 &lt;0.05.</em></p> Ika Saputri, Rakhmat Hadi Sucipto ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4660 Thu, 30 Nov 2023 16:19:01 +0700 PARTISIPASI BENGKEL MOTOR KONVENSIONAL DALAM DIGITAL MARKETING DENGAN MENGIMPLEMENTASIKAN DESIGN THINKING https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4240 <p><em>Technological developments have changed the way of interaction in marketing communication strategies from face to face (conventional) to screen to face (internet marketing). Speedia Motor is a traditional motorbike repair shop, which does not utilize social media and digital marketing in this digital era, this is what makes Speedia Motor experience a decline in product/spare part sales and it is not easy to get customers. The problems above are what made us take this case study to help motorbike repair UMKM digitalize their business, in order to follow current trends, in order to increase the number of customers. The method applied in this research uses the design thinking method, as well as conducting observations at workshop locations and conducting interviews with motorbike repair business owners in order to get to the root of the problem. Our aim in this research is to help UMKM owners who lack understanding in using the e-platform. commerce &amp; social media to be able to reach wider customers, and market available products using digital media or the internet. After implementing digital marketing, the results we found were increasing product visibility and shop visitors online. By conducting this research, we hope to provide an understanding about the effectiveness of social media and digital marketing on conventional motorbike repair shop owners.</em></p> Aldi Widiyanto, Irwan Hidayat, Meftyane Liz Diwani, Rizky Abu Hurairah, Siti Nurlela ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4240 Thu, 30 Nov 2023 00:00:00 +0700 PENGARUH PROSES REKRUTMEN DAN SELEKSI TERHADAP KINERJA KARYAWAN MENGGUNAKAN REGRESI LINIER BERGANDA https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4580 <p><em>KOPPOSINDO (Indonesian Postal Employees Cooperative) One of the functions of the service sector in Central Jakarta City is supervising the management of reserve and credit funds, as well as administering KBM rentals. The aim of this research is to determine the extent to which the recruitment process affects the productivity of KOPPOSINDO (Indonesian Postal Employees Cooperative) workers. Distributing questionnaires is the main method of data collection in this research. A total of 37 respondents were included in this research sample. This research uses a quantitative approach with sampling using saturated sampling. IBM SPSS version 25 was used for this test. In addition to the assumptions of validity, reliability, normality, multicollinearity, and heteroscedasticity, multiple regression, t test, F test, and R-squared test were applied to the findings. The results of this research indicate that the attitude variable has a negative influence on employee performance, but the impact is small. Employee performance is influenced by factors related to recruitment, selection and performance evaluation at the same time.</em></p> Dillah Dalillatur Rohmah, Angestika Wilandari ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc/4.0 https://ejournal.nusamandiri.ac.id/index.php/jasdim/article/view/4580 Thu, 30 Nov 2023 00:00:00 +0700