DESIGNING A VTUBER CHARACTER BASED ON INDONESIAN FOLKLORE TO ENHANCE YOUTH INTEREST IN LOCAL CULTURE

Authors

DOI:

https://doi.org/10.33480/pilar.v22i1.6921

Keywords:

Folklore, Generation Z, Vtuber

Abstract

Indonesian folklore contains rich cultural values, yet its relevance to Generation Z is declining due to their preference for digital content consumption. Modern media such as animations or games are no longer effective to capture their attention, creating a gap in how folklore is introduced to younger audiences but not for older audiences. This study explores the use of Virtual YouTubers (VTubers) as a medium to adapt and present folklore in ways that align with Gen Z’s digital lifestyle. Dewi Sekartaji, a character from the Panji folklore of East Java, is reimagined as a VTuber whose personality emphasizes patience and perseverance. The objective is to preserve folklore while fostering cultural pride and introducing new perspectives from side characters to Gen Z. User testing showed an average satisfaction score of 4.8/5, and the Character livestream attracted around 500 viewers, indicating that VTubers are an effective approach for bridging traditional culture with modern digital engagement.

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References

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Published

2026-03-27

Issue

Vol. 22 No. 1 (2026): Pilar Nusa Mandiri : Journal of Computing and Information System Publishing Period for March 2026

Section

Articles

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Copyright (c) 2026 Christopher Owen Setiawan, Aristarchus Pranayama, Rebecca Milka Natalia Basuki

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How to Cite

DESIGNING A VTUBER CHARACTER BASED ON INDONESIAN FOLKLORE TO ENHANCE YOUTH INTEREST IN LOCAL CULTURE. (2026). Jurnal Pilar Nusa Mandiri, 22(1), 9-17. https://doi.org/10.33480/pilar.v22i1.6921