PEMANFAATAN PLATFORM MARKETPLACE UNTUK EKSPANSI BISNIS UMKM LOKAL

  • Fatmawati Fatmawati (1*) Universitas Nusa Mandiri https://orcid.org/0000-0002-6478-3871
  • Siti Nur Khasanah (2) Universitas Nusa Mandiri
  • Narti Narti (3) Universitas Nusa Mandiri
  • Maruloh Maruloh (4) Universitas Nusa Mandiri

  • (*) Corresponding Author
Keywords: marketplaces, MSMEs, online business, product, promotion

Abstract

The use of information technology in Gelam Jaya MSMEs has been used daily. However, restrictions on the use of information technology, especially the use of social media and marketplaces for business expansion, are still very passive.. Activity devotion to public this is very important remember the vital role of MSMEs in economy local. MSMEs often face challenge in promote product they in a way wide . Utilization of marketplace platforms can help local MSMEs to achieve more market share big , increase sales , and increase Power competitive they in the digital era. The purpose of activity This that is, to give training and support technical to local MSMEs so that they can leverage marketplace platforms to scale sale products and services they teach local MSMEs about importance digitalization in operate business them and give necessary skills in operate online . The activity method used in devotion This with method presentation material in a way direct with provide tutorials to participants . With held activity devotion public this is a local MSMEs can grow and develop , give contribution positive for the economy local , as well create impact positive social for owner business and society local. Activity This in line with efforts to strengthen Power MSME competitiveness in the digital era and promote economy local , sustainable.

References

S. Ardilla and N. H. Hadinata, “Sistem informasi marketplace produk usaha mikro kecil menengah (umkm),” J. Digit. Teknol. Inf., vol. 5, no. 2, p. 86, 2022, doi: 10.32502/digital.v5i2.4986.

L. Hanim, E. Soponyono, and Maryanto, “Pengembangan UMKM Digital di Masa Pandemi Covid-19,” ATRABIS J. Adm. Bisnis, vol. 6, no. 2, pp. 233–247, 2021, doi: 10.38204/atrabis.v6i2.512.

Afriyeni, D. Marlius, and F. Susanti, “Pelatihan Penyusunan Proposal Usaha Dan Analisis Laporan Keuangan Bagi Usaha Mikro, Kecil Dan Menengah (UMKM) Di Kabupaten Kepulauan Mentawai,” JPKBP J. Pengabdi. …, vol. 01, no. 01, pp. 1–10, 2023, [Online]. Available: https://ojs.akbpstie.ac.id/index.php/JPKBP/article/view/428%0Ahttps://ojs.akbpstie.ac.id/index.php/JPKBP/article/viewFile/428/194

D. S. Fuadi, A. S. Akhyadi, and I. Saripah, “Systematic Review: Strategi Pemberdayaan Pelaku UMKM Menuju Ekonomi Digital Melalui Aksi Sosial,” Diklus J. Pendidik. Luar Sekol., vol. 5, no. 1, pp. 1–13, 2021, doi: 10.21831/diklus.v5i1.37122.

Y. Dewi, L. Widyasari, and A. T. Ramadhan, “Jurnal Politeknik Caltex Riau Pengembangan dan Penerapan Sistem Informasi Marketplace UMKM,” J. Komput. Terap., vol. 8, no. 2, pp. 266–278, 2022, [Online]. Available: https://jurnal.pcr.ac.id/index.php/jkt/

Normansyah, A. Siregar, and E. Pangidoan, “Umkm Menuju Ekonomi Digital di kelurahan Sidomukti Kecamatan Kisaran Barat Kabupaten Asahan,” Communnity Dev. J., vol. 3, no. 3, pp. 1735–1738, 2022.

B. Arianto, “Pengembangan UMKM Digital di Masa Pandemi Covid-19,” ATRABIS J. Adm. Bisnis, vol. 6, no. 2, pp. 233–247, 2021, doi: 10.38204/atrabis.v6i2.512.

P. Fadhillah and A. Yuniarti, “Pemberdayaan UMKM: Melihat Peluang Bisnis UMKM di Era Digital di Desa Ujunge Kecamatan Tanasitolo Kabupaten Wajo,” Pengabdi. Masy. dan Ris. Pendidik., vol. 2, no. 1, pp. 291–298, 2023.

C. S. Bangun and S. Purnama, “Optimalisasi Pemanfaatan Digital Marketing untuk UMKM (Usaha Mikro, Kecil dan Menengah),” Adi Pengabdi. Kpd. Masy., vol. 3, no. 2, pp. 89–98, 2023.

S. Musa, S. Nurhayati, and R. Zubaedah, “Peningkatan Kompetensi pemasaran Produk Warga Belajar Pusat Kegiatan Belajar Masyarakat Melalui Pelatihan Marketplace dan Canva,” vol. 6, no. 6, pp. 2–11, 2022.

Nurfauziah, S. Mulyati, Suhartini, K. N. Anindya, and T. L. W. Utami, “Pendampingan Pengeloaan Keuangan UMKM dalam Rangka Meningkatkan Peran UMKM sebagai Penopang Pariwisata di Desa Jeblog,” J. Pengabdi. Masy. Indones., vol. 3, no. 4, pp. 587–596, 2023.

D. Nurahman, Yulistina, Y. Yuniarthe, R. A. Sari, and D. Haryati, “Literasi Digital Pada Aspek Hukum Bisnis UMKM Kelompok Usaha PKK Desa Wisata Pulau Pahawang,” J. Pengabdi. Masy. Indones., vol. 2, no. 2, pp. 142–147, 2023.

Raymond, D. L. Siregar, A. D. Putri, M. G. Indrawan, and R. R. Yusran, “Pelatihan Pencatatan Biaya Bahan Baku untuk Meningkatkan Kinerja Keuangan UMKM Ikan Hias,” J. Puan Indones., vol. 5, no. 1, pp. 53–61, 2023.

B. Harto et al., “Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung,” Komversal, vol. 5, no. 2, pp. 244–261, 2023, doi: 10.38204/komversal.v5i2.1499.

Narti, Fatmawati, S. N. Khasanah, and Maruloh, “OPTIMALISASI MED-SOS SEBAGAI ALAT PROMOSI BISNIS ONLINE BAGI IBU-IBU POKJA KELURAHAN SUKASARI TANGERANG,” vol. 1, no. 1, pp. 13–16, 2023.

Published
2023-10-31
How to Cite
[1]
F. Fatmawati, S. Khasanah, N. Narti, and M. Maruloh, “PEMANFAATAN PLATFORM MARKETPLACE UNTUK EKSPANSI BISNIS UMKM LOKAL”, abdimas, vol. 5, no. 2, pp. 77-82, Oct. 2023.
Article Metrics

Abstract viewed = 188 times
PDF downloaded = 154 times