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Lembaga Penelitian Pengabdian Masyarakat Universitas Nusa Mandiri
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STRATEGI PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN MEDIA IKLAN MENGGUNAKAN FUZZY AHP
Keywords:
Decision Support System, AHP, Strategy Decision Making
Abstract
Advertising is all Forms of presentation and promotion of ideas, goods, or services non-personal Certain Payments require a sponsor. Media Advertising is a tool to introduce the of products OR services marketed To Market, in addition to media advertising Many Ways to introduce of Company products, but ad Very Important role Marketing . The purpose of advertising is very dependent from company, good for the review to inform, persuade, OR warned. Research Strategy Decision Making In the Electoral Media Advertising Using Fuzzy AHP, expected MAY be used as a strategic alternative media choose the ads, research will study the problems Based on the criteria and sub-criteria Anything it takes formulate and Determine alternative development strategy Media Election ad, Research Model assessed According to a to Determine the scale of your priorities based on the weighted Priority Decision Making Media ad. From Preparation hierarchy Criteria Obtained 3 Criteria and 6 sub criteria and the four alternatives the which are used to review advertising media poll, based on the data processing Fuzzy AHP, Criteria for Internal factors, Vision, Mission and Target Market has the highest priority for review of choosing advertising media and newspaper Obtained Media Selected Notes Notes is based on the highest.
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References
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Feridani, Elena. 2008. Perancangan Metode Pembobotan Kriteria Pemilihan Pemasok Dengan Metode Analytic Hierarchy Process (AHP) dan Fuzzy AHP (Studi Kasus Pemilihan Pemasok Jasa Pemeliharaan Fasilitas Off Shore di PT.X). Tesis. Program studi teknik Industri. UI. Bandung.
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Kusumadewi, Sri. 2009. Aplikasi Informatika Medis Untuk Penatalaksanaan Diabetes Melitus Secara Terpadu. SNATI .
Kusumadewi, Sri. 2010. Aplikasi Logika Fuzzy Untuk Pendukung Keputusan. Edisi Kedua. Cetakan Pertama. Yogyakarta: Graha Ilmu.
Moursund, D. 2006. Brief Introduction to Educational Implications of Artificial Intelligence. Oregon, US: University of Oregon.
Sarwono, J. 2006. Metode Penelitian Kuantitatif dan Kualitatif. Yogyakarta: Graha Ilmu.
Setiyoko,singgih Annas, ciptomulyono, udissubakti, Gunarta, I ketut. 2007
Integreated Fuzzy AHP and Weighted-Fuzzy Goal programing approach to solve supplier selection problem with subjective Faktor. Journal Majalah iptek
Soegondo, S. 2005. Diagnosis dan Klasifikasi Diabetes Melitus Terkini. In Penatalaksanaan Diabetes Melitus Terpadu (p. 17). Jakarta: Balai Penerbit FK UI.
Suyanto. 2008. Soft Computing Membangun Mesin Ber-IQ Tinggi. Bandung: Informatika.
Suyono, S. (2005). Patofisiologi Diabetes Melitus. In Penatalaksanaan Diabetes Melitus Terpadu (pp. 1-15). Jakarta: Balai Penerbit FK UI.
Institute of Technology Soft Center.
Bram,Yudi F,. 2005. Analisa Efektifitas Iklan sebagai salah satu strategi pemasaran perusahaan percetakan dan penertiban PT.Rambang dengan menggunakan metode Epic Model. Journal manajemen dan bisnis. Sriwijaya.
Feridani, Elena. 2008. Perancangan Metode Pembobotan Kriteria Pemilihan Pemasok Dengan Metode Analytic Hierarchy Process (AHP) dan Fuzzy AHP (Studi Kasus Pemilihan Pemasok Jasa Pemeliharaan Fasilitas Off Shore di PT.X). Tesis. Program studi teknik Industri. UI. Bandung.
Garcia, M. A. 2001. An Expert System in Diabetes.South Central Conference (p. 166). Consortium for Computing in Small College. Giyanti, Ida. 2008. Model Keputusan pemilihan teknologi menggunakan integrasi BrownGibson
model , Analytic Hierarchy Process dan teori Himpunan Fuzzy. Tesis. Program studi teknik dan manajemen industri. ITB. Bandung
Goupeng, Z. 2006. Data Analysis With Fuzzy Inference System. In Computational Intelligence: Method and Application. Singapore: School of Computer Engineering, Nanyang Technological University.
Jogiyanto H.M. 2005. Analisa dan Desain Sistem.Pendekatan Teori dan Praktek Aplikasi Bisnis. Yogyakarta: Andi Offset.
Kusumadewi, Sri. 2009. Aplikasi Informatika Medis Untuk Penatalaksanaan Diabetes Melitus Secara Terpadu. SNATI .
Kusumadewi, Sri. 2010. Aplikasi Logika Fuzzy Untuk Pendukung Keputusan. Edisi Kedua. Cetakan Pertama. Yogyakarta: Graha Ilmu.
Moursund, D. 2006. Brief Introduction to Educational Implications of Artificial Intelligence. Oregon, US: University of Oregon.
Sarwono, J. 2006. Metode Penelitian Kuantitatif dan Kualitatif. Yogyakarta: Graha Ilmu.
Setiyoko,singgih Annas, ciptomulyono, udissubakti, Gunarta, I ketut. 2007
Integreated Fuzzy AHP and Weighted-Fuzzy Goal programing approach to solve supplier selection problem with subjective Faktor. Journal Majalah iptek
Soegondo, S. 2005. Diagnosis dan Klasifikasi Diabetes Melitus Terkini. In Penatalaksanaan Diabetes Melitus Terpadu (p. 17). Jakarta: Balai Penerbit FK UI.
Suyanto. 2008. Soft Computing Membangun Mesin Ber-IQ Tinggi. Bandung: Informatika.
Suyono, S. (2005). Patofisiologi Diabetes Melitus. In Penatalaksanaan Diabetes Melitus Terpadu (pp. 1-15). Jakarta: Balai Penerbit FK UI.
Published
2016-03-07
How to Cite
Komarudin, R. (2016). STRATEGI PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN MEDIA IKLAN MENGGUNAKAN FUZZY AHP. Jurnal Pilar Nusa Mandiri, 12(1), 29-36. https://doi.org/10.33480/pilar.v12i1.256
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