PEMBANGUNAN WEBSITE BERBASIS CRM GUNA PENCAPAIAN TUJUAN PERUSAHAAN STUDI KASUS PT.GLOBAL FORTUNA

  • Erma Delima Sikumbang (1*) Komputerisasi Akuntasi AMIK BSI Jakarta
  • Lia Mazia (2) Sistem Informasi STMIK Nusa Mandiri Jakarta

  • (*) Corresponding Author
Keywords: Customer Relationship Management, CRM strategy, Maintaining customer loyalty, Website Application

Abstract

Customer Relationship Management (CRM) is a strategy of acquiring and retaining customers by taking into account the development of technologies relevant to the CRM application. With a CRM strategy, companies can establish a good relationship with customers. Maintaining customer loyalty (customer loyalty) must be carried out by the company in the long term to prevent the occurrence of a condition in which the product is lost in the absence of an "after sales service". The development of CRM itself cannot be separated from technology, therefore the use of a CRM company combined with a technology-based website will produce a line of target companies to face competition.

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References

Buttle, Francis. 2007. Customer Relationship Management (Manajemen Hubungan Pelanggan): Concept and Tools. Bayumedia Publishing. Malang.

Laudon, K.C., and C. G. Traver. 2005. E-Commerce. Addison Wesley. Boston

Turban, Efraim.,King, David., Viehland, Dennis., Lee, Jae. 2004. Electronic Commerce: A Managerial Perspective. Pearson Education. New Jersey

Vanessa. 2007. CRM dan MPR Hotel, Customer Relationship Management, and Marketing Public Relation. Bandung. Alfabeta
Published
2014-09-15
How to Cite
Sikumbang, E., & Mazia, L. (2014). PEMBANGUNAN WEBSITE BERBASIS CRM GUNA PENCAPAIAN TUJUAN PERUSAHAAN STUDI KASUS PT.GLOBAL FORTUNA. Jurnal Pilar Nusa Mandiri, 10(2), 207-214. https://doi.org/10.33480/pilar.v10i2.478
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