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Lembaga Penelitian Pengabdian Masyarakat Universitas Nusa Mandiri
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NIAT PEMBELIAN BARANG PADA GAME ONLINE MELALUI TEORI NILAI KONSUMSI DENGAN AMOS 21
Keywords:
Teori Nilai Konsumsi, game tool, online games
Abstract
Nowadays, online game is not just a game, it has become a commercial enterprise. A game tool transaction happens in it. the research is to analyze the factors which caused the players are interested in buying the items. The research uses the theory of Consumption Value, by Sheth, Newman, and Gross. there are six variables of analysis, such as Enjoyment Value, Character competency value, Visual authority value, Monetary value, Character identification dan Purchase intention. The results show that there are four variables which cause the players to buy the tools of the online game, they are Character competency value, Monetary value, Character identification, and Purchase Intention.
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References
Arbuckle James L. (2012), “IBM SPSS Amos 21 User's Guide”, IBM, U.S.
Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports. Journal of Marketing Research, 20(1), 21–28.
Bostan, B. (2009). Player motivations: A psychological perspective. ACM Computers in Entertainment, 7(2), 22:1–22:26.
Chandra Arvin Nathanael (2006), Gambaran Perilaku dan Motivasi Pemain Online Games, Jurnal Pendidikan Penabur, Desember 2006, No.07, 2006.
Denga Zhaohua, Yaobin Lua, Kwok Kee Weib & Jinlong Zhanga (2010), “Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China”, International Journal of Information Management 30, Vol 30, Pages 289–300, August 2010.
Ducheneaut, N., Yee, N., Nickell, E., & Moore, R. J. (2006). Alone together? Exploring the social dynamics of massively multiplayer online games. In Proceedings of CHI 2006 (pp. 407–416). ACM: New York.
Ghozali Imam (2013), Model Persamaan Struktural Konsep dan Aplikasi dengan Program AMOS 21.0, Semarang : Badan Penerbit Universitas Diponegoro.
Guo, Y., & Barnes, S. (2009). Virtual item purchase behavior in virtual worlds: An exploratory investigation. Electronic Commerce Research, 9, 77–96.
Hartmann Tilo dan Christoph Klimmt (2006), “Gender and Computer Games: Exploring Females’ Dislikes”, Journal of Computer-Mediated Communication 11 (2006) 910–931 @ 2006 International Communication Association.
Hayati Nur (2011), “The Effect Of Customer Satisfaction, Customer Trust On Custromer Loyalty Of The Card Users Of PT. Indosat Tbk”, Proceedings of The 1st International Conference on Information Systems For Business Competitiveness (ICISBC) 2011.
Hefner, D., Klimmt, C., & Vorderer, P. (2007). Identification with the player character as determinant of video game enjoyment. In L. Ma, R. Nakatsu, & M. Rauterberg (Eds.). ICEC 2007. LNCS (Vol. 4740, pp. 39-48). Heidelberg: Springer.
Hsu, F. -M., & Chen, T. -Y. (2007). Understanding information systems usage behavior in E-Government: The role of context and perceived value. In Proceedings of 11th Pacific–Asia conference on information Systems (pp. 477–490).
HM Jogiyanto (2007), Sistem Informasi Keperilakuan, Yogyakarta : Andi Offset.
Lehdonvirta, V. (2009). Virtual item sales as a revenue model: Identifying attributes that drive purchase decisions. Electronic Commerce Research, 9, 97–113.
Lim, R., & Seng, E.- Y. (2010). Virtual goods in social games an exploratory study of factors that drive purchase of in-game items. The 9th International Conference on e-Business (iNCEB2010), 26-32.
Lin, H., & Sun, C.- T. (2007). Cash trade within the magic circle: Free-to-play game challenges and massively multiplayer online game player responses. In Proceedings of DiGRA 2007: Situated Play (pp. 335–343).
Santoso Singgih (2012), Analisis SEM Menggunakan AMOS, Jakarta : PT. Elek Media Komputindo.
Sheth, J., Newman, B., & Gross, B. (1991). Consumption values and market choice. Cincinnati, OH: South-Western Publishing.
Sheth, J., Newman, B., & Gross, B. (1991). Why we buy what we buy: A Theory of consumption values. Journal of business research 22 (159-170).
Supiani (2005), Teori-Teori Motivasi, 2005. http://supiani.staff.gunadarma.ac.id/Publications/files/1178/TEORI+TEORI+MOTIVASI.doc, (diakses 18 desember 2014)
Turel, O., Serenko, A,. & Bontis, N. (2010). User acceptance of hedonic digital artifacts: A theory of consumption values perpective. USA : information & management 47 (53-59).
Whang, L. S. -M., & Kim, J. Y. (2005). The comparison of online game experiences by players in games of Lineage & EverQuest:Role play vs. Consumption. In Proceedings of DiGRA 2005: Changing views – worlds in play. (diakses 15 januari 2015)
Widodo, Prabowo Pudjo (2006), Langkah-langkah dalam SEM Pemodelan Persamaan Struktural, Jakarta.
Wijaya Tony (2013), Analisis Structural Equation Modeling menggunakan AMOS, Yogyakarta : Universitas Atma Jaya Yogyakarta.
Won, B. Park., & Chang, K. Lee. (2011), Exploring the value of purchasing online game items, Computers in human behavior 27, 2178- 2185, South Korea.
Wu Jiming & Liu De (2007), The Effects of Trust and Enjoyment on Intention to Play Online Games, Journal of Electronic Commerce Research, VOL 8, NO 2, 2007.
Wu Jiming, Li Pengtao & Rao Shashank (2008), “Why They Enjoy Virtual Game Worlds? An Empirical Investigation”, Journal of Electronic Commerce Research, Vol 9, No 3, 2008.
Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports. Journal of Marketing Research, 20(1), 21–28.
Bostan, B. (2009). Player motivations: A psychological perspective. ACM Computers in Entertainment, 7(2), 22:1–22:26.
Chandra Arvin Nathanael (2006), Gambaran Perilaku dan Motivasi Pemain Online Games, Jurnal Pendidikan Penabur, Desember 2006, No.07, 2006.
Denga Zhaohua, Yaobin Lua, Kwok Kee Weib & Jinlong Zhanga (2010), “Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China”, International Journal of Information Management 30, Vol 30, Pages 289–300, August 2010.
Ducheneaut, N., Yee, N., Nickell, E., & Moore, R. J. (2006). Alone together? Exploring the social dynamics of massively multiplayer online games. In Proceedings of CHI 2006 (pp. 407–416). ACM: New York.
Ghozali Imam (2013), Model Persamaan Struktural Konsep dan Aplikasi dengan Program AMOS 21.0, Semarang : Badan Penerbit Universitas Diponegoro.
Guo, Y., & Barnes, S. (2009). Virtual item purchase behavior in virtual worlds: An exploratory investigation. Electronic Commerce Research, 9, 77–96.
Hartmann Tilo dan Christoph Klimmt (2006), “Gender and Computer Games: Exploring Females’ Dislikes”, Journal of Computer-Mediated Communication 11 (2006) 910–931 @ 2006 International Communication Association.
Hayati Nur (2011), “The Effect Of Customer Satisfaction, Customer Trust On Custromer Loyalty Of The Card Users Of PT. Indosat Tbk”, Proceedings of The 1st International Conference on Information Systems For Business Competitiveness (ICISBC) 2011.
Hefner, D., Klimmt, C., & Vorderer, P. (2007). Identification with the player character as determinant of video game enjoyment. In L. Ma, R. Nakatsu, & M. Rauterberg (Eds.). ICEC 2007. LNCS (Vol. 4740, pp. 39-48). Heidelberg: Springer.
Hsu, F. -M., & Chen, T. -Y. (2007). Understanding information systems usage behavior in E-Government: The role of context and perceived value. In Proceedings of 11th Pacific–Asia conference on information Systems (pp. 477–490).
HM Jogiyanto (2007), Sistem Informasi Keperilakuan, Yogyakarta : Andi Offset.
Lehdonvirta, V. (2009). Virtual item sales as a revenue model: Identifying attributes that drive purchase decisions. Electronic Commerce Research, 9, 97–113.
Lim, R., & Seng, E.- Y. (2010). Virtual goods in social games an exploratory study of factors that drive purchase of in-game items. The 9th International Conference on e-Business (iNCEB2010), 26-32.
Lin, H., & Sun, C.- T. (2007). Cash trade within the magic circle: Free-to-play game challenges and massively multiplayer online game player responses. In Proceedings of DiGRA 2007: Situated Play (pp. 335–343).
Santoso Singgih (2012), Analisis SEM Menggunakan AMOS, Jakarta : PT. Elek Media Komputindo.
Sheth, J., Newman, B., & Gross, B. (1991). Consumption values and market choice. Cincinnati, OH: South-Western Publishing.
Sheth, J., Newman, B., & Gross, B. (1991). Why we buy what we buy: A Theory of consumption values. Journal of business research 22 (159-170).
Supiani (2005), Teori-Teori Motivasi, 2005. http://supiani.staff.gunadarma.ac.id/Publications/files/1178/TEORI+TEORI+MOTIVASI.doc, (diakses 18 desember 2014)
Turel, O., Serenko, A,. & Bontis, N. (2010). User acceptance of hedonic digital artifacts: A theory of consumption values perpective. USA : information & management 47 (53-59).
Whang, L. S. -M., & Kim, J. Y. (2005). The comparison of online game experiences by players in games of Lineage & EverQuest:Role play vs. Consumption. In Proceedings of DiGRA 2005: Changing views – worlds in play. (diakses 15 januari 2015)
Widodo, Prabowo Pudjo (2006), Langkah-langkah dalam SEM Pemodelan Persamaan Struktural, Jakarta.
Wijaya Tony (2013), Analisis Structural Equation Modeling menggunakan AMOS, Yogyakarta : Universitas Atma Jaya Yogyakarta.
Won, B. Park., & Chang, K. Lee. (2011), Exploring the value of purchasing online game items, Computers in human behavior 27, 2178- 2185, South Korea.
Wu Jiming & Liu De (2007), The Effects of Trust and Enjoyment on Intention to Play Online Games, Journal of Electronic Commerce Research, VOL 8, NO 2, 2007.
Wu Jiming, Li Pengtao & Rao Shashank (2008), “Why They Enjoy Virtual Game Worlds? An Empirical Investigation”, Journal of Electronic Commerce Research, Vol 9, No 3, 2008.
Published
2015-09-15
How to Cite
Pratiwi, E. (2015). NIAT PEMBELIAN BARANG PADA GAME ONLINE MELALUI TEORI NILAI KONSUMSI DENGAN AMOS 21. Jurnal Pilar Nusa Mandiri, 11(2), 133-141. https://doi.org/10.33480/pilar.v11i2.422
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