NIAT PEMBELIAN BARANG PADA GAME ONLINE MELALUI TEORI NILAI KONSUMSI DENGAN AMOS 21

Authors

  • Erni Dwi Pratiwi Manajemen Informatika AMIK BSI Jakarta

DOI:

https://doi.org/10.33480/pilar.v11i2.422

Keywords:

Teori Nilai Konsumsi, game tool, online games

Abstract

Nowadays, online game is not just a game, it has become a commercial enterprise. A game tool transaction happens in it. the research is to analyze the factors which caused the players are interested in buying the items. The research uses the theory of Consumption Value, by Sheth, Newman, and Gross. there are six variables of analysis, such as Enjoyment Value, Character competency value, Visual authority value, Monetary value, Character identification dan Purchase intention. The results show that there are four variables which cause the players to buy the tools of the online game, they are Character competency value, Monetary value, Character identification, and Purchase Intention.

Downloads

Download data is not yet available.

References

Arbuckle James L. (2012), “IBM SPSS Amos 21 User's Guide”, IBM, U.S.

Bearden, W. O., & Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports. Journal of Marketing Research, 20(1), 21–28.

Bostan, B. (2009). Player motivations: A psychological perspective. ACM Computers in Entertainment, 7(2), 22:1–22:26.

Chandra Arvin Nathanael (2006), Gambaran Perilaku dan Motivasi Pemain Online Games, Jurnal Pendidikan Penabur, Desember 2006, No.07, 2006.

Denga Zhaohua, Yaobin Lua, Kwok Kee Weib & Jinlong Zhanga (2010), “Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China”, International Journal of Information Management 30, Vol 30, Pages 289–300, August 2010.

Ducheneaut, N., Yee, N., Nickell, E., & Moore, R. J. (2006). Alone together? Exploring the social dynamics of massively multiplayer online games. In Proceedings of CHI 2006 (pp. 407–416). ACM: New York.

Ghozali Imam (2013), Model Persamaan Struktural Konsep dan Aplikasi dengan Program AMOS 21.0, Semarang : Badan Penerbit Universitas Diponegoro.

Guo, Y., & Barnes, S. (2009). Virtual item purchase behavior in virtual worlds: An exploratory investigation. Electronic Commerce Research, 9, 77–96.

Hartmann Tilo dan Christoph Klimmt (2006), “Gender and Computer Games: Exploring Females’ Dislikes”, Journal of Computer-Mediated Communication 11 (2006) 910–931 @ 2006 International Communication Association.

Hayati Nur (2011), “The Effect Of Customer Satisfaction, Customer Trust On Custromer Loyalty Of The Card Users Of PT. Indosat Tbk”, Proceedings of The 1st International Conference on Information Systems For Business Competitiveness (ICISBC) 2011.

Hefner, D., Klimmt, C., & Vorderer, P. (2007). Identification with the player character as determinant of video game enjoyment. In L. Ma, R. Nakatsu, & M. Rauterberg (Eds.). ICEC 2007. LNCS (Vol. 4740, pp. 39-48). Heidelberg: Springer.

Hsu, F. -M., & Chen, T. -Y. (2007). Understanding information systems usage behavior in E-Government: The role of context and perceived value. In Proceedings of 11th Pacific–Asia conference on information Systems (pp. 477–490).

HM Jogiyanto (2007), Sistem Informasi Keperilakuan, Yogyakarta : Andi Offset.

Lehdonvirta, V. (2009). Virtual item sales as a revenue model: Identifying attributes that drive purchase decisions. Electronic Commerce Research, 9, 97–113.

Lim, R., & Seng, E.- Y. (2010). Virtual goods in social games an exploratory study of factors that drive purchase of in-game items. The 9th International Conference on e-Business (iNCEB2010), 26-32.

Lin, H., & Sun, C.- T. (2007). Cash trade within the magic circle: Free-to-play game challenges and massively multiplayer online game player responses. In Proceedings of DiGRA 2007: Situated Play (pp. 335–343).

Santoso Singgih (2012), Analisis SEM Menggunakan AMOS, Jakarta : PT. Elek Media Komputindo.

Sheth, J., Newman, B., & Gross, B. (1991). Consumption values and market choice. Cincinnati, OH: South-Western Publishing.

Sheth, J., Newman, B., & Gross, B. (1991). Why we buy what we buy: A Theory of consumption values. Journal of business research 22 (159-170).

Supiani (2005), Teori-Teori Motivasi, 2005. http://supiani.staff.gunadarma.ac.id/Publications/files/1178/TEORI+TEORI+MOTIVASI.doc, (diakses 18 desember 2014)

Turel, O., Serenko, A,. & Bontis, N. (2010). User acceptance of hedonic digital artifacts: A theory of consumption values perpective. USA : information & management 47 (53-59).

Whang, L. S. -M., & Kim, J. Y. (2005). The comparison of online game experiences by players in games of Lineage & EverQuest:Role play vs. Consumption. In Proceedings of DiGRA 2005: Changing views – worlds in play. (diakses 15 januari 2015)

Widodo, Prabowo Pudjo (2006), Langkah-langkah dalam SEM Pemodelan Persamaan Struktural, Jakarta.

Wijaya Tony (2013), Analisis Structural Equation Modeling menggunakan AMOS, Yogyakarta : Universitas Atma Jaya Yogyakarta.

Won, B. Park., & Chang, K. Lee. (2011), Exploring the value of purchasing online game items, Computers in human behavior 27, 2178- 2185, South Korea.

Wu Jiming & Liu De (2007), The Effects of Trust and Enjoyment on Intention to Play Online Games, Journal of Electronic Commerce Research, VOL 8, NO 2, 2007.

Wu Jiming, Li Pengtao & Rao Shashank (2008), “Why They Enjoy Virtual Game Worlds? An Empirical Investigation”, Journal of Electronic Commerce Research, Vol 9, No 3, 2008.

Downloads

Published

2015-09-15

How to Cite

Pratiwi, E. D. (2015). NIAT PEMBELIAN BARANG PADA GAME ONLINE MELALUI TEORI NILAI KONSUMSI DENGAN AMOS 21. Jurnal Pilar Nusa Mandiri, 11(2), 133–141. https://doi.org/10.33480/pilar.v11i2.422

Issue

Vol. 11 No. 2 (2015): Pilar Nusa Mandiri : Journal of Computing and Information System Periode September 2015

Section

Articles

License

An author who publishes in the Pilar Nusa Mandiri: Journal of Computing and Information System agrees to the following terms:

  1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  2. Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  3. Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
    Read more about the Creative Commons Attribution-NonCommercial 4.0 Licence here: https://creativecommons.org/licenses/by-nc/4.0/.