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Lembaga Penelitian Pengabdian Masyarakat Universitas Nusa Mandiri
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FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN NYATA E-COMMERCE SEBAGAI MEDIA PENJUALAN BARANG STUDI KASUS USAHA PENGRAJIN SEPATU SANDAL DAN TAS DI KOTA BOGOR
Keywords:
E-commerce, Sale of Goods Media, Technology Acceptance Model, Structural Equation Model
Abstract
Factors Affecting the Use of Real E-commerce For Sale of Goods Media. This study aims to determine the Factors Affecting Interests Using E-commerce For Sale of Goods Media. The model used is the Technology Acceptance Model. Factors thought to have an influence on actual usage is Computer Self Efficacy, Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Intention to Use and Actual Usage. This study aimed to measure the actual usage of e-commerce in enterprises craftsmen Shoes and Bags in Bogor. All variables influence hypothesis, but there are some indicators that lost in the final model due to no more valid results valid. For longer needed another indicator as a supporter.
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Vidi Arini Yulimar (2006), “Analisa faktor-faktor yang mempengaruhi pengadopsian electronic commerce
dan pengaruhnya terhadap kinerja perusahaan”. Tesis. Universitas Diponegoro, Semarang.
Aditya Rendragraha (2011), "Faktor-faktor yang mempengaruhi minat pengguna e-commerce dengan metode TAM. Skripsi. STIE Perbanas.Surabaya.
Addelia Rosarindry Poetri. “Adopsi e-commerce dengan pendekatan TAM. Skripsi. Universitas Sebelas Maret.
Surakarta.
Ainur Rofiq (2007), “Pengaruh Dimensi Kepercayaan (Trust) Terhadap Partisipasi Pelanggan e-commerce”. Tesis. Universitas Brawijaya, Malang.
Asing-Cashman, Joyce Georgina; Obit, Joe Henry; Bolongkikit, Jetol dan Geoffrey Harvey Tanakinjal (2004), “An Exploratory Research of the Usage Level of E-commerce among Small and Medium Enterprises
(SMEs) in the West Coast of Sabah, Malaysia”, http://www.handels.gu.se/ifsam/Streams/etmisy/175final.pdf.
Bachrudin, Achmad & Harapan L Tobing. 2003. Analisis Data untuk Penelitian Survey dengan Menggunakan Lisrel 8. FMIPA UNPAD. Bandung.
Compeau, D.R. and Higgins, C.A. .Computer Self-Efficacy: Development of a Measure and Initial Test., MIS Quarterly (19:2), 1995, pp. 189-211.
Davis, FD (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 73(3), 319-340.
Davis, Fred D., 1986, “Measurement Scales for Perceived Usefulness and Perceived Ease of Use”, http://wings.buffalo.edu/mgmt/courses /mgtsand/success/davis.html, (retrieved 23Desember 2005)
Fajar Wati, Embun, 2012. Pengaruh Kualitas Sistem, Kualitas Informasi, Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan Warnet : Studi Kasus Warnet Sarang Bangsawan, Parung Serab. STMIK Nusa Mandiri. Jakarta.
Fatimah, Fety. 2011. Faktor-faktor yang mempengaruhi intention to use ejournal studi kasus Universitas Ibnu Khaldun Bogor. STMIK Nusa Mandiri. Jakarta.
Ghozali, Imam & Fuad. 2005. Struktural Equation Modelling: Pengantar. Badan Penerbit Universitas Diponegoro. Semarang
Indarti, I. (2014). IMPLEMENTASI E-LEARNING DENGAN METODE ASYNCHRONOUS UNTUK MENINGKATKAN MOTIVASI PEMBELAJARAN DENGAN PENDEKATAN TAM STUDI KASUS PADA SMK INSAN KREATIF. Jurnal Pilar Nusa Mandiri, 10(1), 30-39.
Muschlihah, dkk. 2012. Penggunaan Teknologi Internet dalam Sistem Penjualan Online untuk Meningkatkan
Kepuasan dan Pembelian Berulang Produk Batik pada Usaha Kecil dan Menengah di Jawa Timur. Universitas
Bhayangkara, Surabaya.
Onno W Purbo dan Aang Arif Wahyudi (2001), “Mengenal eCommerce”, PT. Elex Media Komputindo, Jakarta.
Perpres No. 112 Tahun 2007, Tentang Penataan dan Pembinaan Pasar Tradisional, Pusat Perbelanjaan, dan
Toko Modern, Lembaran Negara Presiden Republik Indonesia, 2007.
Sugiyono . 2008. Metode Penelitian Kombinasi Mixed Methods. Bandung. Alpabeta.
Utami, Christina Whidya, 2006, Manajemen Ritel, Strategi dan Implementasi Ritel Modern, Jakarta, Salemba Empat.
Wijanto, Setyo Hari (2008), Structural Equation Model Dengan Lisrel 8.8. Yogyakarta. Graha Ilmu.
Vidi Arini Yulimar (2006), “Analisa faktor-faktor yang mempengaruhi pengadopsian electronic commerce
dan pengaruhnya terhadap kinerja perusahaan”. Tesis. Universitas Diponegoro, Semarang.
Published
2014-09-15
How to Cite
Alawiah, E. (2014). FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN NYATA E-COMMERCE SEBAGAI MEDIA PENJUALAN BARANG STUDI KASUS USAHA PENGRAJIN SEPATU SANDAL DAN TAS DI KOTA BOGOR. Jurnal Pilar Nusa Mandiri, 10(2), 139-148. https://doi.org/10.33480/pilar.v10i2.471
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