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Lembaga Penelitian Pengabdian Masyarakat Universitas Nusa Mandiri
Creation is distributed below Lisensi Creative Commons Atribusi-NonKomersial 4.0 Internasional.
PEMBANGUNAN WEBSITE BERBASIS CRM GUNA PENCAPAIAN TUJUAN PERUSAHAAN STUDI KASUS PT.GLOBAL FORTUNA
Keywords:
Customer Relationship Management, CRM strategy, Maintaining customer loyalty, Website Application
Abstract
Customer Relationship Management (CRM) is a strategy of acquiring and retaining customers by taking into account the development of technologies relevant to the CRM application. With a CRM strategy, companies can establish a good relationship with customers. Maintaining customer loyalty (customer loyalty) must be carried out by the company in the long term to prevent the occurrence of a condition in which the product is lost in the absence of an "after sales service". The development of CRM itself cannot be separated from technology, therefore the use of a CRM company combined with a technology-based website will produce a line of target companies to face competition.
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References
Buttle, Francis. 2007. Customer Relationship Management (Manajemen Hubungan Pelanggan): Concept and Tools. Bayumedia Publishing. Malang.
Laudon, K.C., and C. G. Traver. 2005. E-Commerce. Addison Wesley. Boston
Turban, Efraim.,King, David., Viehland, Dennis., Lee, Jae. 2004. Electronic Commerce: A Managerial Perspective. Pearson Education. New Jersey
Vanessa. 2007. CRM dan MPR Hotel, Customer Relationship Management, and Marketing Public Relation. Bandung. Alfabeta
Laudon, K.C., and C. G. Traver. 2005. E-Commerce. Addison Wesley. Boston
Turban, Efraim.,King, David., Viehland, Dennis., Lee, Jae. 2004. Electronic Commerce: A Managerial Perspective. Pearson Education. New Jersey
Vanessa. 2007. CRM dan MPR Hotel, Customer Relationship Management, and Marketing Public Relation. Bandung. Alfabeta
Published
2014-09-15
How to Cite
Sikumbang, E., & Mazia, L. (2014). PEMBANGUNAN WEBSITE BERBASIS CRM GUNA PENCAPAIAN TUJUAN PERUSAHAAN STUDI KASUS PT.GLOBAL FORTUNA. Jurnal Pilar Nusa Mandiri, 10(2), 207-214. https://doi.org/10.33480/pilar.v10i2.478
Section
Articles
Copyright (c) 2014 Erma Delima Sikumbang, & Lia Mazia
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