PEMBANGUNAN WEBSITE BERBASIS CRM GUNA PENCAPAIAN TUJUAN PERUSAHAAN STUDI KASUS PT.GLOBAL FORTUNA

  • Erma Delima Sikumbang (1*) Komputerisasi Akuntasi AMIK BSI Jakarta
  • Lia Mazia (2) Sistem Informasi STMIK Nusa Mandiri Jakarta

    • (*) Corresponding Author
DOI: https://doi.org/10.33480/pilar.v10i2.478

Keywords: Customer Relationship Management, CRM strategy, Maintaining customer loyalty, Website Application

Abstract

Customer Relationship Management (CRM) is a strategy of acquiring and retaining customers by taking into account the development of technologies relevant to the CRM application. With a CRM strategy, companies can establish a good relationship with customers. Maintaining customer loyalty (customer loyalty) must be carried out by the company in the long term to prevent the occurrence of a condition in which the product is lost in the absence of an "after sales service". The development of CRM itself cannot be separated from technology, therefore the use of a CRM company combined with a technology-based website will produce a line of target companies to face competition.

Downloads

Download data is not yet available.

References

Buttle, Francis. 2007. Customer Relationship Management (Manajemen Hubungan Pelanggan): Concept and Tools. Bayumedia Publishing. Malang.

Laudon, K.C., and C. G. Traver. 2005. E-Commerce. Addison Wesley. Boston

Turban, Efraim.,King, David., Viehland, Dennis., Lee, Jae. 2004. Electronic Commerce: A Managerial Perspective. Pearson Education. New Jersey

Vanessa. 2007. CRM dan MPR Hotel, Customer Relationship Management, and Marketing Public Relation. Bandung. Alfabeta
Published
2014-09-15
How to Cite
Sikumbang, E., & Mazia, L. (2014). PEMBANGUNAN WEBSITE BERBASIS CRM GUNA PENCAPAIAN TUJUAN PERUSAHAAN STUDI KASUS PT.GLOBAL FORTUNA. Jurnal Pilar Nusa Mandiri, 10(2), 207-214. https://doi.org/10.33480/pilar.v10i2.478
Article Metrics

Abstract viewed = 192 times
PDF downloaded = 157 times
Issue
Vol 10 No 2 (2014): Pilar Nusa Mandiri : Journal of Computing and Information System Periode September 2014
Section
Articles
Copyright (c) 2014 Erma Delima Sikumbang, & Lia Mazia

An author who publishes in the Pilar Nusa Mandiri: Journal of Computing and Information System agrees to the following terms:

  1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  2. Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  3. Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
    Read more about the Creative Commons Attribution-NonCommercial 4.0 Licence here: https://creativecommons.org/licenses/by-nc/4.0/.