Lembaga Penelitian Pengabdian Masyarakat Universitas Nusa Mandiri
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PEMBANGUNAN WEBSITE BERBASIS CRM GUNA PENCAPAIAN TUJUAN PERUSAHAAN STUDI KASUS PT.GLOBAL FORTUNA
Customer Relationship Management (CRM) is a strategy of acquiring and retaining customers by taking into account the development of technologies relevant to the CRM application. With a CRM strategy, companies can establish a good relationship with customers. Maintaining customer loyalty (customer loyalty) must be carried out by the company in the long term to prevent the occurrence of a condition in which the product is lost in the absence of an "after sales service". The development of CRM itself cannot be separated from technology, therefore the use of a CRM company combined with a technology-based website will produce a line of target companies to face competition.
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Vanessa. 2007. CRM dan MPR Hotel, Customer Relationship Management, and Marketing Public Relation. Bandung. Alfabeta
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