EVALUASI USABILITY WEBSITE BUKALAPAK DAN TOKOPEDIA MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ)

  • I Gusti Putu Agung Arka Putra (1*) Universitas Pendidikan Ganesha
  • Pande Putu Ode Juliantara. KW (2) Universitas Pendidikan Ganesha
  • I Made Agus Oka Gunawan (3) Universitas Pendidikan Ganesha
  • Gede Indrawan (4) Universitas Pendidikan Ganesha

  • (*) Corresponding Author
Keywords: e-commerce, UEQ, usability

Abstract

This research aims to compare elements of usability and user experience on the e-commerce platforms Bukalapak and Tokopedia. Usability quality has important significance because if an application or website has optimal usability, users will be able to use it easily. Users who feel disappointed or have difficulty interacting with a website are likely to leave the platform and look for an alternative that is easier to use. Therefore, usability evaluation becomes crucial for e-commerce websites. Measurements were carried out using the User Experience Questionnaire (UEQ) method which involves several aspects, including attractiveness, perception, efficiency, dependability, stimulation and novelty. The results of evaluating user usage and experience on these two e-commerce websites, using the UEQ method, show that Bukalapak achieved an Attractiveness value of 0.80, Perspicuity of 0.83, Efficiency of 0.63, Dependability of 0.53, Stimulation of 0.74, and Novelty of 0.38. Meanwhile, Tokopedia achieved an Attractiveness score of 1.24, Perspicuity of 1.08, Efficiency of 1.20, Dependability of 1.19, Stimulation of 0.96, and Novelty of 0.70. Therefore, it can be concluded that Tokopedia shows better performance than Bukalapak in terms of usability and user experience on the e-commerce platform.

Downloads

Download data is not yet available.

References

Abdillah, L. A. (2019). Analisis Aplikasi Mobile Transportasi Online Menggunakan User Experience Questionnaire pada Era Milenial dan Z. Jurnal Sistem Informasi Bisnis, 9(2), 204-211. https://doi.org/10.21456/vol9iss2pp204-211

Ahdiat, A. (2023, May 3). 5 E-Commerce dengan Pengunjung Terbanyak Kuartal I 2023. Databoks.Katadata.Co.Id.

Díaz-Oreiro, I., López, G., Quesada, L., & Guerrero, L. A. (2019). Standardized Questionnaires for User Experience Evaluation: A Systematic Literature Review. Proceedings, Vol. 31, pp. 1–12. https://doi.org/10.3390/proceedings2019031014

Fadillah, M. A., Yunus, A., & Budianto, A. E. (2022). Analisis User Experience Pada Augmented Reality Organology Menggunakan User Experience Questionnaire (Ueq). JATI (Jurnal Mahasiswa Teknik Informatika), 6(2), 512–518. https://doi.org/10.36040/jati.v6i2.4888

Henim, S. R., & Sari, R. P. (2020). Evaluasi User Experience Sistem Informasi Akademik Mahasiswa pada Perguruan Tinggi Menggunakan User Experience Questionnaire. Jurnal Komputer Terapan, 6(1), 69–78. https://doi.org/10.35143/jkt.v6i1.3582

Herawati, Y., Arianti, Y. M., Damerianta, S., & Mintarsih, N. (2022). Analisis User Experience Pada Tiktok Menggunakan Metode User Experience Questionnaire (UEQ). Jurnal Ilmiah Komputasi, 21(4). https://doi.org/10.32409/jikstik.21.4.3108

Juliyana, E., & Nuraflah, C. A. (2020). Peranan Internet Dalam Meningkatkan Citra Sma Swasta Budi Agung Medan. Jurnal Network Media, 3(1), 11–21. https://doi.org/10.46576/jnm.v3i1.863

Karina, K., & Pibriana, D. (2023). Penggunaan Metode User Experience Questionnaire Untuk Menganalisis Kualitas Pengalaman Pengguna Aplikasi Myindihome Mobile. METHOMIKA Jurnal Manajemen Informatika Dan Komputerisasi Akuntansi, 7(1), 10–19. https://doi.org/10.46880/jmika.Vol7No1.pp10-19

Marpaung, S. Y. R., & Nuraeni, N. (2023). Evaluasi User Experience Website E-Learning My-Elnusa Menggunakan User Experience Questionnaire (UEQ). Swabumi, 11(1), 78–84. https://doi.org/10.31294/swabumi.v11i1.15354

Mustajab, R. (2023, September 4). Pengguna E-Commerce RI Diproyeksi Capai 196,47 Juta pada 2023 . Dataindonesia.Id.

Nasution, E. Y., Hariani, P., Hasibuan, L. S., & Pradita, W. (2020). Perkembangan Transaksi Bisnis E-Commerce terhadap Pertumbuhan Ekonomi di Indonesia. Jesya, 3(2), 506–519. https://doi.org/10.36778/jesya.v3i2.227

Novitasari, S. F., Mursityo, Y. T., & Rusydi, A. N. (2020). Evaluasi Pengalaman Pengguna Pada E-Commerce Sociolla.Com Menggunakan Usability Testing Dan User Experience Questionnaire (UEQ). Jurnal Sistem Informasi, Teknologi Informasi, Dan Edukasi Sistem Informasi, 1(2), 57–63. https://doi.org/10.25126/justsi.v1i2.9

Nugroho, K. T., Julianto, B., & Nur MS, D. F. (2022). Usability Testing pada Sistem Informasi Manajemen AKN Pacitan Menggunakan Metode System Usability Scale. Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI), 11(1), 74. https://doi.org/10.23887/janapati.v11i1.43209

Pandian, D. G., Rokhmawati, R. I., & Az-Zahra, H. M. (2021). Evaluasi Usability pada Website Mejakita menggunakan Metode Usability Testing. Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer, 5(10), 4517–4525. http://j-ptiik.ub.ac.id

Pratama, A., Faroqi, A., & Mandyartha, E. P. (2022). Evaluation of User Experience in Integrated Learning Information Systems Using User Experience Questionnaire (UEQ). Journal of Information Systems and Informatics, 4(4), 1019-1029. doi: 10.51519/journalisi.v4i4.394

Putri, A., & Dwi, A. (2022). Evaluasi Usability Aplikasi BTN Mobile dengan Metode User Experience Questionnaire dan Heuristic Evaluation. JEISBI (Journal of Emerging Information Systems and Business Intelligence), 03(02), 49–59.

Salim, R. R. M., Azzahra, A. F., Sembiring, A. S., & Saragih, Y. M. (2023). Evaluasi Usability Website Shopee.co.id dan Bukalapak.com dengan Menggunakan Metode Webuse. Remik, 7(2), 946–954. https://doi.org/10.33395/remik.v7i2.12288

Wiryany, D., Natasha, S., & Kurniawan, R. (2022). Perkembangan Teknologi Informasi dan Komunikasi terhadap Perubahan Sistem Komunikasi Indonesia. Jurnal Nomosleca, 8(2), 242–252. https://doi.org/10.26905/nomosleca.v8i2.8821

Published
2024-02-06
How to Cite
Putra, I. G. P., Juliantara. KW, P., Gunawan, I. M., & Indrawan, G. (2024). EVALUASI USABILITY WEBSITE BUKALAPAK DAN TOKOPEDIA MENGGUNAKAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ). INTI Nusa Mandiri, 18(2), 166-175. https://doi.org/10.33480/inti.v18i2.5023
Article Metrics

Abstract viewed = 67 times
PDF downloaded = 25 times