KEPUASAN PELANGGAN TOKO ONLINE YANG DIPENGARUHI KUALITAS PRODUK DAN LAYANAN

  • T. Husain (1) STMIK Widuri
  • Asrul Sani (2*) STMIK Widuri

  • (*) Corresponding Author
Keywords: Satisfaction, Service, Customers, Online Stores

Abstract

Online shopping is a new form of communication that does not require a face-to-face meetings. If consumers get good service rights, then the added value for a company that will make consumers will continue to make transactions at that place. The trust of a customer is very important for an online company. A customer must have a positive attitude towards the online store. The method used in this research is the positivistic method based on the philosophy of positivism. The data will be used in the form of numbers and analysis using statistics in order to explain the causal relationship to be examined. This research can be used as input and performance evaluation related to service quality and product quality on trust to achieve customer satisfaction in an online store.

Downloads

Download data is not yet available.

References

Fauzi, A., & Harli, E. (2017). Peningkatan Kualitas Pelayanan Melalui CRM dengan Metode RAD. Jurnal RESTI (Rekayasa Sistem Dan Teknologi Informasi), 1(1), 76. https://doi.org/10.29207/resti.v1i1.16

Puspita, A., & Kartika, C. (2019). PENGARUH EXPERIENTIAL MARKETING, CUSTOMER DELIGHT, DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PERILAKU PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Bengkel Resmi Yamaha PT. Roda Sakti Surya Megah). JMM17: Jurnal Ilmu Ekonomi Dan Manajemen, 6(2), 15–26. Retrieved from http://jurnal.untag-sby.ac.id/index.php/jmm17/article/view/2993
Sani, A. (2018). Penerapan Metode K-Means Clustering Pada Perusahaan. Jurnal Teknologika, 8(1).

Sani, A., Abdul Rahman, T., Subiyakto, A., & Wiliani, N. (2019). Combining Statistical and Interpretative Analyses for Testing Readiness and IT Adoption Questionnaire. https://doi.org/10.4108/eai.27-4-2019.2286808

Sani, A., Subiyakto, A., & Rahman, T. K. A. (2018). Integration of the Technology Readiness and Adoption Models for Assessing IT Use among SMEs in Indonesia, (September), 27–28.

Sani, A., & Wiliani, N. (2019). Faktor Kesiapan Dan Adopsi Teknologi Informasi Dalam Konteks Teknologi Serta Lingkungan Pada Umkm Di Jakarta. JITK (Jurnal Ilmu Pengetahuan Dan Teknologi Komputer), 5(1), 49–56. https://doi.org/10.33480/jitk.v5i1.616

Sari, C. A. (2015). Perilaku Berbelanja Online Di Kalangan Mahasiswi Antropologi Universitas Airlangga. AntroUnairdotNet, IV(2), 205–217.

Siahaan, Y. F., Handayani, T., Pungkasanti, P. T., Wiliani, N., & Surorejo, S. (2018). Advertising Selection in Social Media for Small and Medium Enterprises ( SMEs ) in Indonesia, (October), 0–5.

Widiyanto, I., & Prasilowati, S. L. (2015). Perilaku pembelian melalui internet, 17(2), 109–112. https://doi.org/10.9744/jmk.17.2.109

Wiliani, N., Rahman, T., Ramli, S., & Sani, A. (2019). Statistical Characteristics For Identification Defect of Solar Panel with Naive Bayes, 2–8. https://doi.org/10.4108/eai.27-4-2019.2286885

Wiliani, N., Sani, A., & Andyanto, A. T. (2019). Klasifikasi Kerusakan Dengan Jaringan Syaraf Backpropagation Pada Permukaan Solar Panel. JITK (Jurnal Ilmu Pengetahuan Dan Teknologi Komputer), 5(1), 89–94. https://doi.org/10.33480/jitk.v5i1.662
Published
2020-02-01
How to Cite
[1]
T. Husain and A. Sani, “KEPUASAN PELANGGAN TOKO ONLINE YANG DIPENGARUHI KUALITAS PRODUK DAN LAYANAN”, jitk, vol. 5, no. 2, pp. 291-296, Feb. 2020.
Article Metrics

Abstract viewed = 3091 times
PDF downloaded = 2769 times