Diterbitkan Oleh:
Lembaga Penelitian Pengabdian Masyarakat Universitas Nusa Mandiri
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial 4.0 Internasional.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEB UNTUK MENINGKATKAN DAYA SAING TOKO ONLINE
Keywords:
Customer Relationship Management, Online Shoping, CRM, Daya Saing
Abstract
Customer Relationship Management (CRM) is a thorough business strategy of a company that enables the company to effectively manage relationships with customers. relationships with CRM information technology is very important because, without good information technology capabilities in managing information within the organization, CRM will be paralyzed and has no meaning. A synergy of these two things is needed what today's technology era. To generate a reliable performance of the organization much-needed implementation of both.
Downloads
Download data is not yet available.
References
Andreani, F. (2007), Customer Relationship Management (CRM) dan Aplikasinya dalam Industri manufaktur dan Jasa, tersedia di http://puslit.petra.ac.id/journals/articles.php?PublishedID=MAR07020201 (diakses 24 Mei 2010).
Fransisca Andreani, (2007).Customer Relationship Management (CRM) dan Aplikasinya dalam industry Manufaktur dan Jasa.Universitas Kristen Patra, Surabaya.
Jones, Jennifer &Trott, Bob, 2001, ‘Getting personal on multiple CRM channels”, InfoWorld, SanMateo: May 7, 2001, Vol 23, lss.19, p.33 http://proquest.umi.com/pqdweb?did=725943 10&sid=7&Fmt=4&clientId=72459&RQT=309&VName=PQD
Jogiyanto (2005), Analisa & Design Sistem Informasi. Penerbit Andi, Yogyakarta
Kastaman,Roni (2002 Agustus 8). Identifikasi peraturan dan perundang-undangan bagi pemberdayaan serta pengembangan usaha kecil menengah dan koperasi. Bandung.
Kurniawan, D. (2009), Penerapan Aplikasi CRM (Customer Relationship Management) Berbasis Web dalam Bidang Jasa, tersedia dihttp://wiechan.blog.binusian.org/files/2009/06/penerapan-crm-basisweb-dalam-bidang-jasa1.doc (diakses 9 Januari 2010).
Martin, E.W., Brown, C.V., DeHayes, D.W., Hoffer, J.A., Perkins, W.C., 2005, “Customer Relationship
Management”, Managing Information Technology (5th ed.), Pearson Prentice Hall, pp. 194-196.
Rahmana, Arief. 2009,”Peranan Teknologi Informasi Dalam Meningkatkan Daya Saing Usaha Kecil menengah”.UniversitasWidyatama. Bandung.
Wijayanti, Azhari, 2011”Pengembangan Customer Relationship Managementberbasis web pada griya muslim flora”, Univ Ahmad Dahlan, Yogyakarta.
Zikmund, W. G., dkk. (2003), Customer Relationship Management: Integrating Marketing Strategy and Information Technology, US: John Willey & Sons, Inc.
Fransisca Andreani, (2007).Customer Relationship Management (CRM) dan Aplikasinya dalam industry Manufaktur dan Jasa.Universitas Kristen Patra, Surabaya.
Jones, Jennifer &Trott, Bob, 2001, ‘Getting personal on multiple CRM channels”, InfoWorld, SanMateo: May 7, 2001, Vol 23, lss.19, p.33 http://proquest.umi.com/pqdweb?did=725943 10&sid=7&Fmt=4&clientId=72459&RQT=309&VName=PQD
Jogiyanto (2005), Analisa & Design Sistem Informasi. Penerbit Andi, Yogyakarta
Kastaman,Roni (2002 Agustus 8). Identifikasi peraturan dan perundang-undangan bagi pemberdayaan serta pengembangan usaha kecil menengah dan koperasi. Bandung.
Kurniawan, D. (2009), Penerapan Aplikasi CRM (Customer Relationship Management) Berbasis Web dalam Bidang Jasa, tersedia dihttp://wiechan.blog.binusian.org/files/2009/06/penerapan-crm-basisweb-dalam-bidang-jasa1.doc (diakses 9 Januari 2010).
Martin, E.W., Brown, C.V., DeHayes, D.W., Hoffer, J.A., Perkins, W.C., 2005, “Customer Relationship
Management”, Managing Information Technology (5th ed.), Pearson Prentice Hall, pp. 194-196.
Rahmana, Arief. 2009,”Peranan Teknologi Informasi Dalam Meningkatkan Daya Saing Usaha Kecil menengah”.UniversitasWidyatama. Bandung.
Wijayanti, Azhari, 2011”Pengembangan Customer Relationship Managementberbasis web pada griya muslim flora”, Univ Ahmad Dahlan, Yogyakarta.
Zikmund, W. G., dkk. (2003), Customer Relationship Management: Integrating Marketing Strategy and Information Technology, US: John Willey & Sons, Inc.
Published
2017-03-15
How to Cite
Kholil, I. (2017). CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEB UNTUK MENINGKATKAN DAYA SAING TOKO ONLINE. Jurnal Pilar Nusa Mandiri, 13(1), 43-48. https://doi.org/10.33480/pilar.v13i1.145
Article Metrics
Abstract viewed = 2519 times
PDF downloaded = 2337 times
Abstract viewed = 2519 times
PDF downloaded = 2337 times
Section
Articles
Copyright (c) 2017 Ishak Kholil
An author who publishes in the Pilar Nusa Mandiri: Journal of Computing and Information System agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Read more about the Creative Commons Attribution-NonCommercial 4.0 Licence here: https://creativecommons.org/licenses/by-nc/4.0/.
