CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEB UNTUK MENINGKATKAN DAYA SAING TOKO ONLINE

Authors

  • Ishak Kholil Sistem Informasi STMIK Nusa Mandiri

DOI:

https://doi.org/10.33480/pilar.v13i1.145

Keywords:

Customer Relationship Management, Online Shoping, CRM, Daya Saing

Abstract

Customer Relationship Management (CRM) is a thorough business strategy of a company that enables the company to effectively manage relationships with customers. relationships with CRM information technology is very important because, without good information technology capabilities in managing information within the organization, CRM will be paralyzed and has no meaning. A synergy of these two things is needed what today's technology era. To generate a reliable performance of the organization much-needed implementation of both.

Downloads

Download data is not yet available.

Author Biography

Ishak Kholil, Sistem Informasi STMIK Nusa Mandiri

Ishak Kholil, M.Kom. Lahir di Purbalingga, 13 Juli 1977. Pendidikan : Diploma 3 AMIK BSI Jakarta , Strata 1 STMIK
Kuwera, Strata 2 Pasca Sarjana STMIK Nusa Mandiri. Bergabung dengan BSI sejak tahun 2001 diawali dengan
menjadi Instruktur Lab Dikampus Fatmawati, mengajar dibidang Manajemen informatika dengan spesialisasi mata kuliah APSI dan Struktur Data. Beberapa tulisannya dalam bentuk Jurnal pernah dipublikasikan diantaranyadi Jurnal Paradigma Dan Widya Cipta.

References

Andreani, F. (2007), Customer Relationship Management (CRM) dan Aplikasinya dalam Industri manufaktur dan Jasa, tersedia di http://puslit.petra.ac.id/journals/articles.php?PublishedID=MAR07020201 (diakses 24 Mei 2010).

Fransisca Andreani, (2007).Customer Relationship Management (CRM) dan Aplikasinya dalam industry Manufaktur dan Jasa.Universitas Kristen Patra, Surabaya.

Jones, Jennifer &Trott, Bob, 2001, ‘Getting personal on multiple CRM channels”, InfoWorld, SanMateo: May 7, 2001, Vol 23, lss.19, p.33 http://proquest.umi.com/pqdweb?did=725943 10&sid=7&Fmt=4&clientId=72459&RQT=309&VName=PQD

Jogiyanto (2005), Analisa & Design Sistem Informasi. Penerbit Andi, Yogyakarta

Kastaman,Roni (2002 Agustus 8). Identifikasi peraturan dan perundang-undangan bagi pemberdayaan serta pengembangan usaha kecil menengah dan koperasi. Bandung.

Kurniawan, D. (2009), Penerapan Aplikasi CRM (Customer Relationship Management) Berbasis Web dalam Bidang Jasa, tersedia dihttp://wiechan.blog.binusian.org/files/2009/06/penerapan-crm-basisweb-dalam-bidang-jasa1.doc (diakses 9 Januari 2010).

Martin, E.W., Brown, C.V., DeHayes, D.W., Hoffer, J.A., Perkins, W.C., 2005, “Customer Relationship

Management”, Managing Information Technology (5th ed.), Pearson Prentice Hall, pp. 194-196.

Rahmana, Arief. 2009,”Peranan Teknologi Informasi Dalam Meningkatkan Daya Saing Usaha Kecil menengah”.UniversitasWidyatama. Bandung.

Wijayanti, Azhari, 2011”Pengembangan Customer Relationship Managementberbasis web pada griya muslim flora”, Univ Ahmad Dahlan, Yogyakarta.

Zikmund, W. G., dkk. (2003), Customer Relationship Management: Integrating Marketing Strategy and Information Technology, US: John Willey & Sons, Inc.

Downloads

Published

2017-03-15

How to Cite

Kholil, I. (2017). CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEB UNTUK MENINGKATKAN DAYA SAING TOKO ONLINE. Jurnal Pilar Nusa Mandiri, 13(1), 43–48. https://doi.org/10.33480/pilar.v13i1.145

Issue

Vol. 13 No. 1 (2017): Pilar Nusa Mandiri : Journal of Computing and Information System Periode Maret 2017

Section

Articles

License

An author who publishes in the Pilar Nusa Mandiri: Journal of Computing and Information System agrees to the following terms:

  1. Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-NonCommercial 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  2. Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  3. Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
    Read more about the Creative Commons Attribution-NonCommercial 4.0 Licence here: https://creativecommons.org/licenses/by-nc/4.0/.