PENGUKURAN KEPUASAN PENGGUNAAN APLIKASI LSD AIR FREIGHT CARGO DENGAN METODE UTAUT

  • Susafaati Susafaati Teknik Informatika STMIK Nusa Mandiri
Keywords: Aplikasi, Pengukuran Kepuasan, UTAUT, Unified Theory Of Acceptance And Use Of Technology, Structural Equation Modeling

Abstract

PT. LSD telah menerapkan Aplikasi LSD Air Freight Cargo untuk menunjang pelayanan kepada customer dalam melakukan transaksi pengiriman barang. Penelitian ini bertujuan untuk mengetahui penggunaan aplikasi dan faktor-faktor yang mempengaruhinya dengan model Unified Theory Of Acceptance And Use Of Technology (UTAUT) yang sudah dimodifikasi. Uji statistik ini menggunakan metode Structural Equation Modeling (SEM) yang akan dianalisis dengan menggunakan software AMOS, sehingga diharapkan dengan penelitian ini, PT. Lancar Semesta Dirgantara mendapatkan informasi terkait dengan faktor yang mempengaruhi sikap dan perilaku para pengguna aplikasi. Dari hasil analisis SEM diperoleh bahwa model tidak fit. Oleh karena itu, digunakan analisis. Hasil penelitian menunjukkan bahwa penerimaan dan penerapan aplikasi cukup baik. Adapun faktor-faktor yang mempengaruhinya adalah Effort expectancy, dan social influence karena dapat menjelaskan 52,2% dari varian.

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Published
2015-09-15
How to Cite
Susafaati, S. (2015). PENGUKURAN KEPUASAN PENGGUNAAN APLIKASI LSD AIR FREIGHT CARGO DENGAN METODE UTAUT. Jurnal Pilar Nusa Mandiri, 11(2), 142-151. Retrieved from https://ejournal.nusamandiri.ac.id/index.php/pilar/article/view/423
Issue
Vol 11 No 2 (2015): Pilar Nusa Mandiri : Journal of Computing and Information System Periode September 2015
Section
Articles
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