ANALYSIS OF KARAWANG ONLINE SALES CUSTOMER SATISFACTION USING CUSTOMER SATISFACTION INDEX (CSI) METHOD

Analisis Tingkat Kepuasan Konsumen Karawang Terhadap Perkembangan Penjualan Online Dengan Menggunakan Metode Customer Satisfaction Index (CSI)

Authors

  • Hannie Hannie Universitas Singaperbangsa Karawang, Indonesia
  • Ultach Enri Universitas Singaperbangsa Karawang
  • Yuyun Umaidah Universitas Singaperbangsa Karawang, Indonesia

DOI:

https://doi.org/10.33480/pilar.v16i1.1111

Keywords:

Consumer Satisfaction, Online Sales, Customer Satisfaction Index

Abstract

Karawang is one of the industrial cities. Most industry players look at Karawang as a strategic city to run a business. Many products have been produced from Karawang. However, there are lack in promoting, marketing the product and expanding the marketing area. The analysis of consumer satisfaction in Karawang is to determine the satisfaction of Karawang consumers to the prospects of promising online sales. Service attributes can be included in increasing online sales at Karawang using the Customer Satisfaction Index (CSI) method. The result of the Customer Satisfaction Index (CSI) is 78.43% which means that overall consumers who live in Karawang and have been shopped online are satisfied with the development of online shopping. This research was conducted in Karawang. The data used are primary data and secondary data. The sampling method is a non-probability sampling method, while the non-probability sampling method used sampling purposes.

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Published

2020-03-15

How to Cite

Hannie, H., Enri, U., & Umaidah, Y. (2020). ANALYSIS OF KARAWANG ONLINE SALES CUSTOMER SATISFACTION USING CUSTOMER SATISFACTION INDEX (CSI) METHOD: Analisis Tingkat Kepuasan Konsumen Karawang Terhadap Perkembangan Penjualan Online Dengan Menggunakan Metode Customer Satisfaction Index (CSI). Jurnal Pilar Nusa Mandiri, 16(1), 7–12. https://doi.org/10.33480/pilar.v16i1.1111

Issue

Vol. 16 No. 1 (2020): Pilar Nusa Mandiri : Journal of Computing and Information System Publishing Period for March 2020

Section

Articles

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