IMPLEMENTASI DESIGN THINKING DALAM PENGEMBANGAN BISNIS UMKM MELALUI PLATFORM INSTAGRAM: STUDI KASUS DAPUR QUEENSHA
Abstract
The development of information technology enables UMKM to reach a wider market through digital marketing, allowing them to attract more customers. This study discusses the implementation of Design Thinking in business development for UMKM, with a case study on Dapur Queensha, a frozen food business. The aim of this research is to enhance the understanding of Design Thinking implementation in UMKM business development using the Instagram platform. This research adopts a descriptive qualitative approach, where data is collected through observation and interviews. The analysis results indicate that Dapur Queensha is striving to promote its products through social media platforms, especially Instagram. The adopted marketing strategy involves leveraging Instagram to market their frozen food products. The proposed solution includes creating attractive and consistent feed designs to post on Instagram and redesigning the existing logo to make it more appealing and simple. Positive feedback from consumers and Instagram users indicates that the design changes have had a positive impact. Additionally, the decision to use Instagram as a marketing tool has proven effective, given its popularity and ability to reach a broad audience.
References
Astuti, Y. P. D., Prasadhya, I. B. G., Mulya, D. N., & Tama, A. U. A. (2023). Perluasan Pemasaran UMKM Melalui Design Thinking, Re-Branding, dan Pemanfaatan Marketplace di Kecamatan Wedi Kabupaten Klaten. Jurnal Bakti Humaniora, 3(1), 20–27. https://doi.org/https://doi.org/10.35473/bh.v3i1.2429
Baskoro, M. L., & Haq, B. N. (2020). Penerapan Metode Design Thinking Pada Mata Kuliah Desain Pengembangan Produk Pangan. Jurnal IKRA-ITH Humaniora, 4(2), 83–93.
Fitria, M., Pandin, A. T., Shabrina, A., Gunawan, D. F., Prianka, W. T., & Gunadi, H. (2023). Penerapan Design Thinking dalam Perancangan Strategi Pemasaran UMKM Jahe Cap Maher. Journal of Research on Business and Tourism, 3(1), 1–10. https://doi.org/10.37535/104003120231
Hanyfah, S., Fernandes, G. R., & Budiarso, I. (2022). Penerapan Metode Kualitatif Deskriptif Untuk Aplikasi Pengolahan Data Pelanggan Pada Car Wash. Semnas Ristek (Seminar Nasional Riset Dan Inovasi Teknologi), 6(1), 339–344. https://doi.org/10.30998/semnasristek.v6i1.5697
Hidayat, R., Mauluda, A., Misriati, T., & Aryanti, R. (2023). Perancangan User Interface Pada Aplikasi Pencari Kost Dengan Metode Design Thinking. Jurnal Teknik Komputer AMIK BSI, 9(1), 83–88. https://doi.org/10.31294/jtk.v4i2
Miswanto, E. A., Pratama, H., Khasanah, M., Nidzar, S., & Mazia, L. (2023). Implementasi Design Thinking Untuk Business Sustainability Usaha Gokil (Gosok Kilat Laundry). Jurnal Pariwisata Bisnis Digital Dan Manajemen, 2(2), 52–58. https://doi.org/10.33480/jasdim.v2i2.4315
Nugroho, R. B. T., Praptono, B., & Dellarosawati, M. (2021). Perancangan Perbaikan Komunikasi Pemasaran Pada Bisnis Getranke Menggunakan Metode Benchmarking. E-Proceeding of Engineering, 8(2), 2278–2285.
Pardede, E. Y. R., & Simanjuntak, M. (2022). Penguatan Pemasaran Digital UMKM Menggunakan Metode Design Thinking (Studi Kasus: UMKM Keripik Cap Rumah Adat Minang, UD Rezeki Baru). Jurnal Studi Manajemen Dan Bisnis, 9(2), 119–133. https://doi.org/doi: 10.21107/jsmb.v9i2.15946
Pradana, A. R., & Idris, M. (2021). Implentasi User Experince Pada Perancangan User Interface Mobile E-learning Dengan Pendekatan Design Thinking (Studi Kasus: Amikom Center). Automata, 2(2), 1–8.
Raja Ainya Alfatiha, & Sukoco, I. (2021). Penerapan Metode Design Thinking terhadap Pemasaran Produk pada Coffee Shop Rimbun. Jurnal Bahtera Inovasi, 5(1), 49–56. https://doi.org/10.31629/bi.v5i1.3710
Rianty, M., & Rahayu, P. F. (2021). Pengaruh E-Commerce Terhadap Pendapatan UMKM Yang Bermitra Gojek Dalam Masa Pandemi Covid-19. Akuntansi Dan Manajemen, 16(2), 153–167. https://doi.org/10.30630/jam.v16i2.159
Saputra, D., & Kania, R. (2022). Implementasi Design Thinking untuk User Experience Pada Penggunaan Aplikasi Digital. Prosiding The 13th Industrial Research Workshop and National Seminar, 13(01), 1174–1178. https://doi.org/https://doi.org/10.35313/irwns.v13i01.4210
Sulistiyo, T. D., Fitriana, R., & Lee, C. (2020). Pengaruh Marketing Media Sosial Instagram Terhadap Brand Image The Bunker Café, Tangerang. Jurnal Ekbis, 21(2), 189–203. https://doi.org/10.30736/je.v21i2.512
Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A. (2020). Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM. Community Empowerment, 6(1), 42–47. https://doi.org/10.31603/ce.4244
Yulius, Y., & Putra, M. E. P. (2021). Metode Design Thinking Dalam Perancangan Media Promosi Kesehatan Berbasis Keilmuan Desain Komunikasi Visual. Besaung : Jurnal Seni Desain Dan Budaya, 6(2), 111–116. https://doi.org/10.36982/jsdb.v6i2.1720
Copyright (c) 2024 Dennis Fathurahman, Safira Maharani, Siti Hodizah, Lia Miza
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
